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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,334 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MN

Jul 13, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

AH

Sep 26, 2023

The Strategy of Content Marketing course by UC Davis is very good. It teaches you how to make content and its strategy for marketing. The videos are clear, and the quizzes help you understand.

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1451 - 1475 of 1,687 Reviews for The Strategy of Content Marketing

By Anil G

Sep 25, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

By Chiranjeevi

Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

By Elizabeth O

Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

By Luis G

May 27, 2022

Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.

By Lydia N

Feb 4, 2023

Very thorough packed full of useful information by people who really know their stuff. Thanks so much!

By Shawn T B

Jan 11, 2025

This is an informative course, but be aware that you do not need to purchase a website at Word Press.

By Peter R

Sep 29, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

By Angelo M C

Jul 21, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

By Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

By Yash P

Jun 13, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

By Richa D C

Aug 1, 2024

While many points in the course will make you think, I expected it to be deeper than what it was.

By Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

By Isabel S C

Jul 22, 2022

Excellent course because in addition to learning many things they also inspire you to improve.

By Total A

Apr 16, 2024

El curso es excelente, lamentablemente el idioma se vuelve en ciertos momentos una barrera

By Zhen Y L

May 25, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

By Kay J

Oct 14, 2022

I learned so much in this course. I just wish it had a bit more hands on work involved.

By Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful

By AH

Apr 6, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

By Wankaew

Jun 29, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

By Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

By Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

By Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

By Minh T P T

Jun 13, 2025

I think video lessons with transcripts would be better than too many podcasts.

By Abhijit K

Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

By Saurabh L

Jan 25, 2018

This has been a great course but not exactly relevant to what I'm looking for