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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2776 - 2800 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By Swejan R

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Jul 13, 2022

I am glad to be guided at every stage and thanks a lot..

By Allan D M

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May 31, 2022

This cousrse was great and it contains rich information.

By Khaled H Y A J

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Aug 8, 2025

Fun and simple, learning is easy in this way, thank you

By Rodrigo S

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Jun 10, 2025

Excelente conteúdo explanado de modo didático e prático

By Mirian C G G

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Mar 20, 2025

Ver useful and gives you a clear overview of employment

By Sania R

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Mar 17, 2025

It was very informative and helped me to learn in depth

By Alireza B

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Feb 11, 2025

I really enjoyed the course and I can say it was great.

By Ricardo G

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Jan 23, 2025

ha sido muy gratificante formar parte de este programa.

By Adams H

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Dec 13, 2024

I want to express my sincere gratitude for your support

By Nadim M

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Oct 24, 2024

its a awesome course and i love it cause i learn a lot.

By Muhammad A

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Sep 24, 2024

thank you coursera. A lot of prayers for coursera team.

By Robert S

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Aug 31, 2024

I'm excited to be enriched by this certificate program.

By Lewis A

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Aug 14, 2024

Great course for career minded and online store owners.

By Némesis C

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Feb 21, 2024

Love this introduction, very clear and good information

By Anabel M

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Oct 25, 2023

Great methodology. They focus in exactly what matters.

By Muhammad S

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Oct 20, 2023

Good Experience with Google Course of Digital Marketing

By BERNARD K A

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Aug 15, 2023

Very necessary if you want to have an on-line presence.

By Erica L

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Jul 16, 2023

I learned so much and stayed interested the whole time!

By israr A M

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Jul 9, 2023

this course amazing and will give me new opportunitiess

By Mohammad M

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Jun 25, 2023

Great introduction to digital marketing and e-commerce.

By Ainaa A B A

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May 6, 2023

Great introduction of Digital Marketing and E-Commerce.

By laurie b

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Apr 13, 2023

The Class was Excellent in driving out your creativity!

By Walid D

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Mar 21, 2023

For Basic of Digital Marketing this is the best course.

By Carolina

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Mar 4, 2023

Very recommended!! Love all of it. Useful and practical

By MukulMangal

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Feb 28, 2023

its give a next level knowledge of digital marketing .