Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

Filter by:

6101 - 6125 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Zaheer k

•

Aug 13, 2023

best

By Abdul b

•

Aug 3, 2023

Good

By Maulida N

•

Jul 15, 2023

Nice

By Thùy D B

•

Jul 10, 2023

Nice

By Duy N

•

May 29, 2023

good

By Ili A

•

May 10, 2023

nice

By Maslukhi K U

•

May 9, 2023

Good

By ahmed a

•

May 7, 2023

good

By Feras A

•

Apr 28, 2023

good

By amandeep s

•

Apr 23, 2023

good

By faria N

•

Apr 20, 2023

best

By Sabari R

•

Apr 14, 2023

GOOD

By AMELIA

•

Apr 13, 2023

nice

By EzzElDen

•

Apr 2, 2023

good

By Parth K

•

Mar 26, 2023

nice

By Salwa F

•

Mar 23, 2023

good

By Ramkumar R

•

Mar 12, 2023

GOOD

By Hanan A

•

Mar 5, 2023

best

By Kittichaitawat M

•

Jan 30, 2023

good

By Nicholas R A R

•

Jan 27, 2023

GOOD

By Võ T

•

Jan 26, 2023

Good

By AMANI M H A A M H A

•

Jan 21, 2023

جميل

By Brijlal V

•

Jan 19, 2023

BEST

By Sobha J

•

Jan 18, 2023

Good

By PIK_0802 K B 1 K K

•

Jan 17, 2023

good