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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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6601 - 6625 of 7,080 Reviews for Foundations of Digital Marketing and E-commerce

By Amber D (

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Sep 27, 2022

Y'all got me through!! Thank you.

By Nick

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Jun 30, 2022

Great coverage on the foundations.

By Sneha

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Nov 4, 2024

i want to be more practical based

By nelson D G ( t r a

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Nov 22, 2023

lots to know, new language to me.

By Bonakele Z

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Sep 17, 2023

Very informative and interesting.

By Michael H

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Aug 2, 2024

Good introduction but that's all

By Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

By Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

By Ashish D

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Dec 2, 2022

lacking assignments and projects

By Abdelghani a

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Jul 19, 2022

It is a very interesting course.

By Badejo U

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Aug 20, 2025

This course really help me alot

By DANIELA A D

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Jul 24, 2025

estan muy tediosos los examenes

By Nick H

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Apr 1, 2025

Pretty good foundational course

By Vernan R

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Dec 17, 2024

learned a lot, very informative

By Kevin G

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Sep 3, 2023

Good intro into what comes next

By Aaron F

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May 10, 2023

great information for beginning

By Walida T

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Jan 16, 2023

It was great. Very informative.

By Caroline H

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Oct 16, 2022

A great and indepth coursework

By Francisco M Q

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Aug 13, 2025

muy buena informacion, gracias

By Deleted A

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May 7, 2025

Good but need more explanation

By Ana T d L B

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May 10, 2024

O curso está sendo maravilhoso

By Basirat A

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Nov 11, 2022

it is nice and simple to learn

By Tobias S

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Sep 26, 2024

Very well set up for learning

By Hermine M

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Jun 26, 2024

Need more practical knowledge