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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,482 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1076 - 1100 of 7,095 Reviews for Foundations of Digital Marketing and E-commerce

By Karim C

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Jun 2, 2023

The course is very straight forward and informative, the way the information represented is great with flexibility to download and revisit.

By Abdelrahman O

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Dec 30, 2022

perfect course for beginners. I tried a lot of courses in this field they were all difficult. don't think too much just click on the button

By Sa M

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Jul 29, 2022

It's very interessting course anyones would like to be digital marketer should take this course before start any online business.Thank you!

By Wendy A

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Sep 16, 2025

It is just the first course and it thought me many useful terms and concepts to consider when working in different Digital Marketing roles

By Carol V

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Aug 26, 2024

The course is well made! It gave me a lot of insights about all the themes we will see later in the courses. I really love it, thank you!

By chamall

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Jun 19, 2024

This course opens my eyes to the world of digital marketing and e-commerce, also opening doors to enter into the field of email marketing.

By Mr. R R H

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Apr 9, 2024

I love taking this course. The material found in this course is very authentic and more interactive which is way I was able to complet it.

By Ric E

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Oct 11, 2023

This was a very good course, with a lot of useful information. Thanks for making it easy enough to grasp, in order to learn something new.

By Vincent O

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May 12, 2023

This is a great foundational course for Digital Marketing. I recommend it for anyone just venturing into Digital Marketing and E-Commerce.

By Hassan F

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Jan 7, 2023

The most helpful and engaging course I joined ever. It was very helpful though I always found it hard to learn from anyone else but myself

By Saad B Z

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Sep 15, 2022

It was an amazing learning experince. I learned a lot through this course and set strong foundations of digital marketing and e-commerce.

By Kimberly M

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Aug 11, 2022

This is so exciting! So far, I'm getting a better understanding of funnels, customer leads, etc. I look forward to gaining more insight!!!

By Jennifer F

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May 9, 2025

A great foundation for a new career, I learned so many new things and the course is interesting and gets you excited for this new career!

By Wedow A

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Aug 22, 2023

these helped me to understand deep-down to digital marketing and e-commence.

I am really appreciate the platform and all the instructors.

By Shobana S

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Jul 30, 2023

THANK YOU FOR PROVIDING ME SUCH A USEFUL AND RECOGNIZABLE LEARNING PLATFORM TO ENHANCE MY SKILLS AND CREATING A NEW PATHWAY TO MY CAREER.

By Maria S

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Jun 6, 2023

Great course for individuals who just stared to learn about the fascinating word of Digital marketing and e_commerce. Highly recommended!

By Nwosu C

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May 15, 2023

This course was very informative and enlightening , it went beyond my expectations and i am very pleased with what i have learned so far.

By Silvia F

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Apr 28, 2023

I love this course I learned a lot about Marketing Digital & E commerce, I want to continue learning to performance as a Digital Marketer

By Chikezie C U

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Oct 31, 2022

awesome course with rich content on SEO, SEM, email marketing, marketing funnel, digital marketing strategy, customer jouney, touchpoint

By Noor R A H

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Sep 22, 2022

easy to follow and understand,good program with the collaboration from my local company with google and also very helpful for beginners.

By Adebolu F

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Sep 11, 2022

Foundations of Digital Marketing and E-commerce is a great course! Highly recommend for Digital Marketers and Aspiring Digital Marketers.

By Temiloluwa A

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Aug 12, 2022

Thank you Google for this training, my appreciation goes to Joi for her style and simplicity in explaining each topic in explicit manner.

By Solayka R D

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Jul 9, 2022

It was very informative and was structured in a way that allows easy understanding. I am excited to finish the entire program! Thank you!

By Tushar G

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Nov 17, 2025

the ai was best took my realtime experinces turning them into lesson how i was in digital marketing and know how to manupilate customers

By Muhammad H I M

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Jul 8, 2025

It was a fun ride and am passionate to learn more. Overall the course was really helpful for me to understand the value of my qualities.