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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,513 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 22, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1626 - 1650 of 7,106 Reviews for Foundations of Digital Marketing and E-commerce

By Rakesh D

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Jul 18, 2024

the instructors were really amazing they explain everything easily and make u understand concepts

By Elishba P

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Jun 25, 2024

I think the course is great but the content should be available even after completing the course.

By Vipin C V

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Jan 24, 2024

Very well structured course, that lets one learn on their own pace and increase their skill-sets.

By MUHAMMAD A

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Nov 2, 2023

This Course was exceptional. I had learned so many things about Digital Marketing and E Commerce.

By Melanie K

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Jul 14, 2023

Excellent foundational knowledge learned during this course. Super excited for the next chapter!

By william p

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Apr 8, 2023

This was a fantastic and educational course thanks so much for the opportunity to grow and learn!

By Naphat M

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Nov 7, 2022

This course will telling you for all of the marketing. clear explain. and good course. I love it.

By Ana Z

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Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

By Bruno L

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Sep 8, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

By Nancy A

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Jul 16, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

By Alejandro V D

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Jun 22, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry

By Hailey M

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Oct 11, 2025

I really enjoy this course! I'm actually learning the matetrial and it's not boring. It's great!

By Reem S H ( ش ح

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Apr 7, 2025

كانت الوحدة الأولى والثانية رائعتين وأنا ضمن الوحدة الثالثة حاليا .. مضمون مهم ومميز ..شكرا لكم

By Jody M

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Mar 5, 2025

Uplifting and easy to follow content, with a really engaging format that can be received by all.

By Ayesha N

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Dec 15, 2024

I love this course its help me explore more about marketing i had great learning experience here

By AKURO N

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Nov 6, 2024

The instructor is amazing, she breaks it down to the most simple terms and very understandable.

By Hossein K j

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Nov 3, 2024

I really enjoyed this course. It was very helpful and provided great insights. Highly recommend!

By Kione G

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Sep 6, 2024

Very informative and gives a great look at the concepts within digital marketing and e-commerce.

By Dhvani G

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Jan 6, 2024

It will be really great to learn about the basic fundamentals of Digital marketing & e-commerce.

By Barbara E

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Nov 18, 2023

I enjoyed this course so much! Teaching is easy to understand and follow. I highly recommend it.

By Domiiie

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May 27, 2023

This course was easy and simple to understand and benefited me directly and full of information.

By Talitha C

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Apr 26, 2023

Such a fun and convenient course that truly helped me become more employable in my line of work.

By Aita T D

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Feb 6, 2023

Content are well strcuctured and planned.Easy to catch up and learn.Thank you Coursera and Team.

By Thato M

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Dec 21, 2022

User friendly. Informative. Practical.

Enjoyed learning the content and the platform experience.

By Zikomo T

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Dec 7, 2022

Highly recommend to anyone thinking of joining the digital marketing space or running a business