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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2251 - 2275 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Joe

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May 20, 2023

I hope to translate it to Arabic , I face difficulty because of language

By Navaira s

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May 10, 2023

A great learning experience indeed. Happy to be a part of the community.

By Sarah F

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Apr 10, 2023

Explained everything in an easy to understand way for beginners like me!

By Tedros A T

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Apr 3, 2023

so glad I invested on this course. Looking forward to the bright future.

By Tayler K

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Jan 14, 2023

Such a great experience. Definitely excited to continue in this program.

By Beirut L K

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Jan 2, 2023

Great presentation skills by the presenters. Very informative and clear.

By Mohamed A

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Dec 19, 2022

google is the best community ever, thanks google I'm in love with you <3

By Hamza K

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Oct 31, 2022

Very good learning experience with professional marketers. Thank You !!

By Amir A

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Aug 18, 2022

It's very much recommended course for beginners as well as professionals

By Gina C

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Jun 20, 2022

Great pedagogical approach, very progressive with entertaining lecturers

By Vincent P I

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Dec 7, 2025

Extremely Informative and Super Easy to Understand Definitely Recommend

By Air F R P

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Feb 28, 2025

Excelente curso, bem dinâmico e muito incentivador, além de desafiador.

By Muhammad A

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Nov 27, 2024

one of the best course with best content for free from world top expert

By 김지용

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Sep 6, 2024

Super recommended. It helps to better understand about my job and work.

By KNB B

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Jul 4, 2024

ฉ้นได้พัฒนาความรู้ด้าน e-commerce และได้เรียนรู้การทำการตลาด e-commerce

By Melissa I B

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Jun 20, 2024

The videos were very informative and I loved listening to the speakers.

By joy m

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Jan 30, 2024

This is the best platform to learn about digital marketing & E-commerce

By Bennini H

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Jan 15, 2024

Good Introduction for a beginner in digital marketing. I recommend it !

By Salman S

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Dec 30, 2023

This course will be very very very helpful to me in my life of learning

By Vee V

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Oct 7, 2023

Very well done. The combination of video and reading was just perfect!

By Alusine L F

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Sep 25, 2023

great learning experience, cant wait to upskill and build my portfolio.

By Madeleine D

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Aug 15, 2023

A helpful and thorough introduction to digital marketing and e-commerce

By kaddour m t

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Aug 14, 2023

Very good and rich course. It gave me a comprehensive view of the field

By Maqsood A

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Aug 9, 2023

Phenomenal course! Learned a lot from this course. Thank you, Coursera!