Grow Business Pipeline

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Grow Business Pipeline

Instructor: ansrsource instructors

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Distinguish business development from direct selling and apply BD activities to drive long-term pipeline growth
Identify and analyze potential partner organizations that could extend your market reach and access new opportunities
Apply partnership thinking to expand your B2B pipeline and explain how strategic BD supports sustainable revenue

Details to know

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Learn more about Coursera for Business

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There are 2 modules in this course

Grow Business Pipeline is an intermediate/advanced course designed for professionals who already have experience in sales or customer-facing roles and a basic understanding of the B2B funnel. In this course, you develop a clear understanding of business development and how it differs from direct selling in driving long-term pipeline growth.

Through practical examples and guided activities, you explore how business development activities build awareness, credibility, and access to new opportunities earlier in the funnel. You will analyze realistic scenarios to identify partner organizations that could extend market reach and justify why those partnerships matter. By the end of the course, you will be able to apply partnership thinking to expand your B2B pipeline and explain how strategic business development supports sustainable revenue growth.

In this lesson, you will clarify the role of business development by distinguishing it from direct selling and understanding its impact on long-term pipeline growth.

What's included

2 videos1 reading1 assignment

In this lesson, you will analyze a business scenario to identify and justify partner organizations that could expand market reach and accelerate pipeline growth.

What's included

3 videos1 reading2 assignments

3 videos Total 12 minutes

What Makes a Strong Partner 4 minutes
Evaluating Partners in a Case 5 minutes
Next Steps in Business Development 3 minutes

1 reading Total 10 minutes

Reading Win Signals Together 10 minutes

2 assignments Total 35 minutes

Hands-on Learning: Identify and Justify Two Partners 15 minutes
Graded Assessment: Grow Business Pipeline - Final Assessment 20 minutes

Instructor

ansrsource instructors

Coursera

140 Courses 6,657 learners

Offered by

Coursera

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