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Learner Reviews & Feedback for Leadership Through Marketing by Northwestern University
470 ratings
About the Course
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Top reviews
DK
May 15, 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
IP
Jan 7, 2020
Learn a lot throug h practical examples and video materials, e.g. the power of one unsatisfied customer who wrote a hit song which impacted company image a lot.
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By Phillip S
•Aug 6, 2016
This is not a very rigorous marketing overview.