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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,262 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

AS

Jun 8, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

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1026 - 1050 of 1,486 Reviews for Management of Fashion and Luxury Companies

By carlos e c

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Aug 25, 2018

You'll love it!

By Roberta L

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Jun 27, 2017

amazing course!

By Alex P M

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Feb 3, 2017

Excelente curso

By Luiza G l

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Feb 5, 2026

meraviglioso!!

By THIAGO A Q D O D S

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Jun 29, 2022

Great course !

By ADAM A

•

Dec 23, 2021

merci coursera

By aoife k

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Nov 1, 2021

Amazing Course

By Agnieszka K

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May 26, 2021

Thank You!!!!

By Chenjun Z

•

Aug 10, 2020

非常棒的一门课，学到了很多！

By Ifunanya o

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Oct 15, 2016

very educative

By marco C

•

Mar 4, 2023

Excellent!!!!

By Cristina I M

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May 19, 2022

Great Course!

By Ahmed M

•

Jan 30, 2022

eman metwally

By MARIA V

•

Mar 17, 2021

Great Course!

By Natalia G

•

Jun 11, 2020

Great course!

By Tobias R

•

Mar 31, 2020

good overview

By Maria F

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Mar 3, 2019

Great course!

By Matteo D M

•

Oct 14, 2018

Great course!

By Eva R

•

Nov 4, 2017

Great course!

By Xinru Y

•

Jul 29, 2017

learns a lot!

By Mobin S

•

Jul 12, 2017

Insightful ..

By Amanda S

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May 23, 2017

Great course!

By Livia M

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Apr 18, 2017

Great course.

By Joanna M

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Nov 8, 2016

great course!

By Solangel G

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Oct 18, 2016

Great course!