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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,860 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AP

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

SM

Jan 19, 2021

The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end

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551 - 575 of 1,050 Reviews for Market Research and Consumer Behavior

By ghassen b

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Nov 19, 2018

adorable

By Nilisha

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Aug 28, 2024

Helpful

By Ramya S B

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Jul 14, 2021

Helpful

By Dr. S N B

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Jul 3, 2021

Awesome

By RAGHAD H H A

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Apr 1, 2021

Perfect

By Bhuwaneshwari B

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Nov 4, 2020

amazing

By Thi P L N

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Oct 24, 2020

amazing

By DHEA P S

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Oct 5, 2020

Awesome

By Alexandra M

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Sep 18, 2020

love it

By GLORY M

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Sep 15, 2020

Awesome

By D S R

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Jul 9, 2020

Thank u

By Mohamed A B

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Jan 3, 2020

Awesome

By Bárbara C V

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Mar 4, 2019

AWESOME

By foudia r

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Jun 23, 2018

awesome

By muthu k

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Feb 1, 2018

a

v

e

r

a

g

e

By Ahlam M A

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Oct 27, 2024

ممتاز

By vi n

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Dec 16, 2022

good!

By Nithya B P

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Sep 26, 2022

good

By ACHINTYA J

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May 3, 2021

great

By Yogesh U

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Apr 29, 2021

Great

By ساره ي ا

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Sep 28, 2020

رائعه

By DHIVYA M

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Sep 24, 2020

greAT

By Shilpa R

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Jun 10, 2020

Great

By Irakli N

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Apr 25, 2020

great

By Eka C

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Apr 4, 2020

Great