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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,820 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Mar 1, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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1101 - 1125 of 1,166 Reviews for Digital Marketing Analytics in Theory

By marcela g

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Dec 17, 2015

The content is very similar to the Marketing analytics in practice one

By Tarek A A

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May 26, 2020

the course needs to be updated with new examples from the year 2020

By michael g

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Dec 27, 2015

well organized but need more assignments and practical assignments

By Jose C

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Sep 18, 2020

More practical examples would help understand better the theory.

By vinodkumar

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Dec 7, 2018

It just give the overview and basic knowledge about analytics.

By Arvy S

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Feb 13, 2016

Good class but very little case studies or real world example.

By Nikhil N

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Apr 6, 2018

It is a good course but theorey lacks the backing of examples

By Kyla B

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Apr 4, 2016

I don't like the peer review. I don't find it helpful at all.

By Михаил Ф

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Sep 30, 2015

This course is good introduction in digital marketing.

By ASHRAF - K

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Apr 21, 2020

very knowledgeable course for the digital marketing.

By Vikram R

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May 30, 2016

Informative, but needs more challenging assignments.

By Percy N

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Jun 14, 2020

I found the course to be very generic... and basic.

By LI T

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Dec 16, 2018

The knowledge is quite generic, no in-depth view.

By Mohamed E H

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Jul 15, 2020

Outdated course materials, articles and readings

By Tanaisha P

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Jan 13, 2019

Very average, I don't like the way it was taught

By Andrew S

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Mar 11, 2016

This was a good course, but a bit elementary.

By Vittal P

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Apr 13, 2025

lectures could be more detailed and clear

By Sepehr v

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May 14, 2021

some concepts were not explained clearly.

By LASMYR E

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Aug 29, 2019

Good theory, may need to be updated soon.

By DAVID D

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May 14, 2016

sometimes is dense, a little bit boring

By Kareem K

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Jan 7, 2022

Very informative but it is theoretical

By Konrad J

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Aug 29, 2020

Slow and boring professor, content ok.

By Issa M

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Nov 7, 2016

Was Super Boring Course Im sorry.

By Kavisha G

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Aug 5, 2020

I haven't got the certificate.