Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
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Gain insight into a topic and learn the fundamentals.
2,282 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
- Customer Engagement
- Customer Relationship Building
- Customer Relationship Management
- Brand Strategy
- Customer Insights
- Brand Management
- Value Propositions
- Marketing Strategies
- Marketing
- Business Strategies
- Marketing Management
- Marketing Strategy and Techniques
- Strategic Marketing
- Market Dynamics
- Consumer Behaviour
- Marketing Planning
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Spanish
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There are 3 modules in this course
Instructor
Instructor ratings
(365 ratings)
Offered by
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Status: Free TrialUniversity of Virginia Darden School Foundation
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Showing 3 of 2282
LV
Reviewed on Nov 12, 2020
Excelente Curso, tengo una vision mas clara , de la importancia de conocer a nuestro cliente, de entender el mercado , lo que ayudara a que la organizacion logre sus objetivos, generando rentabilidad
JV
Reviewed on Feb 16, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
MO
Reviewed on Nov 23, 2020
Es un curso excelente para entender el marketing y sus diferentes componentes. Las lecturas ayudan a comprender más a profundidad y conocer estrategias a aplicar en lo explicado a los vídeos
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