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Rutgers the State University of New Jersey

New Technologies for Business Leaders

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

Status: Business Leadership
Status: Customer Retention
IntermediateCourse20 hours

Featured reviews

UM

5.0Reviewed Apr 18, 2022

This course is more useful current business environment and future expasions. I have learned the IOT.Big data,ML and AI technologies which are useful in Aerospace and Aviation industries.

JK

4.0Reviewed May 19, 2018

A good introduction and engaging lecturer. Could perhaps do with a few more concrete examples not just tailored to the marketing but also to manufacturing could make this a 5-star course.

GL

5.0Reviewed Mar 29, 2021

Very interesting and dynamic course. It has a good level of details about the technologies, yet it's light and fun to watch.

AQ

5.0Reviewed May 4, 2023

Solo me queda agradecer al profesor y su clase por esta presentación al mundo de la transformación digital y al futuro, con una claridad que no tenía prevista. Muy buen curso. Gracias

K

4.0Reviewed Oct 13, 2021

great beginners guide into digital transformation. It could name specific technologies to apply in practical scenarios but doesn't. It's a great start otherwise!

NV

4.0Reviewed May 18, 2020

need some actualization but the information is very relevant to start the digital transformation.

ZH

5.0Reviewed Apr 19, 2022

Very thorough and engaging exposition of the emerging technologies, The effect that I got was to be catapult to the 21st century. Little I knew that I was still in the mindset of the 20th century.

EF

5.0Reviewed Jul 4, 2019

Really good course to get a general view of the technologies that are shaping the market!. Looking forward for the next version of this course

SM

4.0Reviewed Nov 13, 2020

It is an excellent course. However it needs new content as it's 2017. Digital landscape has changed from then to now.

AT

5.0Reviewed May 19, 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

AK

5.0Reviewed Apr 17, 2020

Course was good but video content should be more its about new tech so by viewing think can be understood better

DV

5.0Reviewed Feb 17, 2021

A must for current and future Business leader- You will enjoy the ride of the future technology that you can get access to....

All reviews

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Jack Leon
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Reviewed Apr 8, 2018
Chyi L
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Reviewed Aug 11, 2018
Renato Cechetti Pinto
3.0
Reviewed Sep 28, 2018
Alessandro
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Reviewed Oct 14, 2019
Independent C
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Reviewed Oct 29, 2018
Asfandyar Munir
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Reviewed Oct 12, 2018
Venkatakrishnan Srinivasan
5.0
Reviewed Jul 24, 2020
Sesha Srinivas Mangalampalli
5.0
Reviewed May 24, 2018
Madhusudhana Rao P
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Reviewed Jul 29, 2021
Theo Gees
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Erick Fuentealba
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KAREN TEH
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Filippo Marchi
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Alberto Parolo
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David Silvestri
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Reynels Lee
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Reviewed Oct 27, 2019
Bhavya Bhandary
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Dr.bhuvan ananda Rout
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Reviewed Oct 10, 2020
R Naidoo
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Afshan Shaikh
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Reviewed Mar 3, 2019