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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.7
stars
1,060 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews

SR

Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

AR

Sep 20, 2020

I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy

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151 - 175 of 232 Reviews for Pricing Strategy

By Jose F O A

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Nov 29, 2016

great course

By Himanshu G

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Jun 1, 2025

interesting

By Ege T

•

Apr 27, 2024

Great job !

By Ritika A

•

Nov 30, 2023

It was good

By SARELLA K

•

Jun 28, 2020

NICE COURSE

By Deep R H

•

May 7, 2020

Excellent!!

By Duke N

•

Nov 3, 2016

Interesting

By Jose R P R

•

Mar 29, 2016

Very useful

By Gabriel M

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Jul 25, 2020

Excellent!

By Gabriel M

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Jul 19, 2020

Excellent!

By Nevra S

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Jun 2, 2017

Excellent!

By Alvin B

•

Feb 14, 2017

Excellent!

By andy t

•

Oct 10, 2016

THANK YOU!

By CRISTHIAN E C C

•

Dec 11, 2025

excelente

By GIANMARCO G O R

•

Oct 20, 2025

muy bueno

By Mohammed B M

•

Apr 2, 2021

Thank You

By Anis C

•

Sep 24, 2020

Excellent

By Zarif J

•

May 1, 2020

excellent

By Polad Y N

•

Apr 24, 2020

Amazing!

By parth s

•

Oct 2, 2018

amazing

By Joshua S

•

Dec 3, 2017

You can

By DAVID F B M

•

Jan 19, 2026

Bueno

By Ahmed E

•

Oct 15, 2023

great

By Elvin J

•

Apr 9, 2020

Nice!

By Boris V

•

Jul 12, 2017

super