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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,502 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

MW

Apr 28, 2020

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

BS

Mar 29, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

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226 - 250 of 463 Reviews for Sports Marketing

By JET C L

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Nov 30, 2024

I like this course! very helpful in our field

By Dr.Ratheesh K

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Jun 25, 2021

Very nice course for updating your knowledge

By Himansh T

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May 26, 2021

Got great insight about the sport industry .

By Durai S

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Apr 28, 2020

I understood every content.

Thankyou Coursera

By Morgan S

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Apr 22, 2020

Good enjoyable course. Just the right length

By Alberto G C

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Jul 19, 2019

Buen curso introductor a marketing deportivo

By Alejandra V

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Jun 17, 2023

Muy buen curso y excelentes las entrevistas

By GURASHI F I

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Jun 7, 2021

I like this coures and its dicussion forum

By Joe B

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Mar 27, 2020

Excellent information and excellent course.

By Farhan M

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Nov 11, 2024

Good lesson about basic of sport marketing

By Denis K

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Nov 1, 2024

A comprehensive course on Sports Marketing

By Jose F

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Feb 2, 2022

It was an excellent course, very complete.

By Lucienne L

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Dec 10, 2020

Very interesting and to the point course.

By Nicholas K

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Jun 13, 2020

This program was fun and taught me a lot!

By Deleted A

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Mar 23, 2020

A great introduction to sports marketing!

By Salvador M R

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Jul 6, 2025

CURSO CORRECTO CON FORMACIÓN ESPECÍFICA

By Aram F

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Sep 4, 2022

Very fun assignments and clear videos.

By Sriharsha K

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May 6, 2020

Thanks for this wonderful course ma'am!

By Sid

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Apr 13, 2020

Great course and content. Thank you! :)

By babatunde o

•

Jul 17, 2019

This course it's an eye opener for me.

By Alexandra S

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Jun 14, 2024

Very interesting and fulfilling course

By Brendon B B d M

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Sep 18, 2023

Very complete and a very good teacher.

By Isaac E

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May 12, 2023

Incredible course. It's worth learning

By Wendy M

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Mar 19, 2022

wonderful entry into sports marketing