When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 8 modules in this course
In this course, you'll assess whether you're truly ready for entrepreneurship, shape a business idea around a problem people will pay to solve, and build the systems, pricing, and financial structure that keep your business running smoothly. You'll also gain confidence in the skills most employees never get to practice: networking genuinely, positioning a brand, handling client objections, and closing sales without pressure.
What makes this course unique is that it's grounded in the real-world experience of bestselling author and entrepreneur Sam Bennett, who has spent decades helping first-time founders avoid the most common and costly mistakes. You won't get theoretical frameworks or generic advice. You'll get practical strategies like the perfect customer lifecycle, the minimum viable product test, themed workweeks, and the confident close, all delivered in the warm, candid voice of someone who has genuinely been where you're standing now.
Whether you're itching to leave the 40-hour week behind, pursuing a passion, or simply not ready to retire, this course gives you the tools, mindset, and momentum to take your next step with clarity.
Starting a business begins in your head long before it shows up on paper, and the mindset you bring shapes every decision that follows. In this module, you'll assess your readiness, face the fears holding you back, and clarify the deeper impact behind your work so you can step into entrepreneurship with confidence and self-awareness.
What's included
5 videos2 assignments
Show info about module content
5 videos•Total 15 minutes
Regaining Your Power•1 minute
Recognizing Your Readiness•4 minutes
Identifying Your Reservations•3 minutes
Your Starting Point•4 minutes
Elevating Your Self-Awareness •3 minutes
2 assignments•Total 20 minutes
Naming the Fears Beneath the Leap•10 minutes
Your Entrepreneurial Starting Line•10 minutes
Generating Your Business Idea
Module 2•1 hour to complete
Module details
The strongest business ideas solve real problems for real people, and yours is probably closer than you think. In this module, you'll turn everyday pain points into a focused concept, tap into your zone of creative genius, and shape marketing approaches that help the right customers find you.
What's included
3 videos1 reading1 assignment
Show info about module content
3 videos•Total 9 minutes
Ideas Need to Solve Problems•3 minutes
Leaning into Strengths and Passions•3 minutes
Ensuring Marketability•3 minutes
1 reading•Total 20 minutes
The Problem-First Playbook for Entrepreneurs•20 minutes
1 assignment•Total 10 minutes
From Problem to Pitch•10 minutes
You May Not Need a Business Plan
Module 3•28 minutes to complete
Module details
Traditional business plans can feel overwhelming and often delay the work that actually grows a business. In this module, you'll map the perfect customer lifecycle and test a minimum viable product so you can validate your idea with real buyers before investing serious time or money.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 8 minutes
Get It Off the Ground•4 minutes
Staying Lean and Iterating•4 minutes
1 reading•Total 10 minutes
The Perfect Customer Lifecycle, Unpacked•10 minutes
1 assignment•Total 10 minutes
Lean Starts and Smart Tests•10 minutes
Getting Your Business "Live"
Module 4•1 hour to complete
Module details
Turning an idea into a working business means setting up the systems, finances, and habits that keep it running smoothly. In this module, you'll build the operational foundation of your business, protect yourself financially, and price your offers with the confidence of someone who knows their worth.
What's included
6 videos3 assignments
Show info about module content
6 videos•Total 16 minutes
Setting Up Business Systems•3 minutes
Building Your Company Website•3 minutes
Creating Your Financial Structure•3 minutes
Scheduling Your Workflow•2 minutes
Getting Out of Your Own Way •3 minutes
Overcoming Your "Pricing Shyness"•3 minutes
3 assignments•Total 50 minutes
Your One-Page Website, Written Out Loud•25 minutes
Designing Your Entrepreneurial Week•15 minutes
Running the Business Behind the Business•10 minutes
Growing Your Entrepreneurial Network
Module 5•30 minutes to complete
Module details
Relationships are the quiet engine behind most successful businesses, and they don't happen by accident. In this module, you'll practice having real conversations online and in person so you can build a network of clients, collaborators, and champions who move your business forward.
What's included
3 videos2 assignments
Show info about module content
3 videos•Total 10 minutes
Having Conversations on Social Media•3 minutes
Leveraging In-Person Networking•3 minutes
Networking Do's and Don'ts•3 minutes
2 assignments•Total 20 minutes
The Social Media Conversation Audit•10 minutes
Building Your Circle•10 minutes
Positioning Your Brand
Module 6•1 hour to complete
Module details
Customers buy when they're ready, not when you are, so staying visible and distinct is how you win when the moment comes. In this module, you'll differentiate your brand in ways customers care about, build visibility through consistent marketing, and target buyers based on where they are in their awareness journey.
What's included
3 videos1 reading2 assignments
Show info about module content
3 videos•Total 10 minutes
Building a Competitive Position•3 minutes
Gaining Brand Visibility•3 minutes
Stages of Customer Awareness •3 minutes
1 reading•Total 10 minutes
Marketing as Education: Building Visibility That Pays Off•10 minutes
2 assignments•Total 20 minutes
Where Are Your Customers on the Awareness Ladder?•10 minutes
Standing Out and Staying Seen•10 minutes
Communicating with Potential Clients
Module 7•19 minutes to complete
Module details
The difference between a good conversation and a closed sale often comes down to how well you listen and how calmly you respond. In this module, you'll use targeted questions to uncover client needs, handle objections without pressure, and close sales in a way that sets the stage for loyalty and referrals.
What's included
3 videos1 assignment
Show info about module content
3 videos•Total 9 minutes
Communicating Your Value•3 minutes
Overcoming Objections•4 minutes
A Confident Close•2 minutes
1 assignment•Total 10 minutes
The Art of the Client Conversation•10 minutes
Becoming Business Savvy
Module 8•1 hour to complete
Module details
Great entrepreneurs never stop learning, and the small habits of growth are what separate thriving businesses from stalled ones. In this module, you'll build a learning routine, surround yourself with trusted advisors, and shape a bigger vision for your business that reflects what you truly value.
What's included
4 videos3 assignments
Show info about module content
4 videos•Total 10 minutes
Emphasize Continued Learning•3 minutes
Business 101•3 minutes
Thinking Bigger•3 minutes
Go Crush It!•1 minute
3 assignments•Total 55 minutes
Your Monthly Learning Ritual•15 minutes
Your First Week as an Entrepreneur-in-Motion•10 minutes
The Entrepreneur's Toolkit•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Built on a decade of creating exceptional video libraries for world-class brands, Madecraft brings you authentic learning for the way we live now. Partnering with bestselling authors, renowned professors, and industry leaders, we pair expert-led content with practical tools to accelerate your career and personal growth.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.