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The future of sports from organisations to competitions

The future of sports from organisations to competitions

This course is part of Future of Sports Specialization

Instructor: Marisa Sáenz

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Explore how new competitions, private models, and audience-driven formats are reshaping the structure of modern sport.
Understand how traditional sports are adapting through innovation, storytelling, and partnerships to stay relevant and competitive.
Discover how data, cognitive performance, and integrated systems are redefining elite and grassroots sport development.

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Build your subject-matter expertise

This course is part of the Future of Sports Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course explores how the future of sport is being reshaped across organisations, competitions, performance systems, and talent pathways. Learners will examine how new competition formats, private ownership models, and audience-first innovations are challenging traditional structures and redefining how sport is organised and monetised. The course also looks at how legacy sports are responding through rule changes, format innovation, storytelling, and strategic partnerships to retain fans and attract younger generations. In addition, it analyzes how technology is redefining performance, from advanced data and 3D analytics to cognitive training and integrated systems that combine physical and mental development. Finally, the course investigates how these changes extend beyond elite sport into amateur and youth environments, where data, content, and service-driven models are transforming participation, talent identification, and player development. By the end of the course, learners will understand the forces driving the next era of sport and competition worldwide.

Module details

Discover the emergence of new sports competitions designed for modern audiences. This module explores innovative formats that prioritize fan influence and adapt to shorter attention spans, examines the privately-owned business models focused on revenue maximization rather than sport development, and analyzes breakthrough case studies including UTS, PTO, Grand Slam Track, and Baller League.

What's included

6 videos4 readings3 assignments

6 videosTotal 28 minutes

How Sports Are Rewiring Themselves for the TikTok Generation5 minutes
When Influencers Become Team Captains: The Creator Economy Invasion of Professional Sports6 minutes
How Private Capital Is Rewriting Sports Economics4 minutes
From Salary Caps to Equity Stakes: How Private Leagues Are Empowering Athletes Like Never Before4 minutes
The $2 Billion Golf War: How LIV and TGL Are Rewriting 500 Years of Tradition5 minutes
How Private Leagues Are Revolutionizing Every Sport From Triathlon to Tennis4 minutes

4 readingsTotal 100 minutes

Welcome Reading10 minutes
complimentary ressources on Fan-Driven Formats, New Competitions for Modern Audiences30 minutes
complimentary ressources on Private Ownership and Revenue Maximisation, The North American Model30 minutes
complimentary ressources on Deep Dive, Golf and Triathlon Disruption, Private Leagues Redefining Sports30 minutes

3 assignmentsTotal 90 minutes

New Competitions Introduced - Radical Reforms Reshaping Sports30 minutes
New Competitions Introduced - Radical Reforms Reshaping Sports30 minutes
New Competitions Introduced - Radical Reforms Reshaping Sports30 minutes

Learn how traditional sports organizations are responding to industry disruption. This module covers the enduring value of legacy sports and their massive fanbases, examines rule changes and format innovations from organizations like the IOC and FIFA, explores new storytelling approaches through documentary series and digital partnerships, and discusses the critical role of governance, transparency, and women's sports as opportunities for traditional organizations to excel.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 28 minutes

The Fortress That Never Falls: Why Real Madrid's Century-Old Legacy Dominates the Digital Age4 minutes
The Loyalty Machine: How Traditional Sports Create Unbreakable Bonds in a Distracted World6 minutes
The Technology Revolution: How Traditional Sports Are Using AI and Innovation to Fight Back5 minutes
Urban Invasion: How Traditional Sports Are Capturing Youth Through Street Culture and New Formats5 minutes
The Content Revolution: How Traditional Sports Are Mastering Behind-the-Scenes Storytelling to Capture Digital Natives4 minutes
Digital Natives and Strategic Partnerships: How Traditional Sports Are Mastering Gen Z Engagement4 minutes

3 readingsTotal 90 minutes

complimentary ressources on The Enduring Power of Traditional Sports - Massive Fanbase Retention30 minutes
complimentary ressources on Rule Evolution and Format Innovation - Traditional Sports Fighting Back30 minutes
complimentary ressources on Storytelling Revolution and Strategic Partnerships - Capturing Younger Audiences30 minutes

3 assignmentsTotal 90 minutes

The Response from Legacy Sports - Adapt or Die?30 minutes
The Response from Legacy Sports - Adapt or Die?30 minutes
The Response from Legacy Sports - Adapt or Die?30 minutes

1 discussion promptTotal 10 minutes

The Response from Legacy Sports - Adapt or Die?10 minutes

Explore how technology is revolutionizing elite sports performance. This module examines the next frontier of 3D tracking data and advanced metrics, investigates cognitive performance training as the new competitive edge beyond physical capabilities, and reveals how data commoditization and artificial intelligence are fundamentally changing how athletes prepare and compete at the highest levels.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 30 minutes

From 2D to 3D: How Next-Generation Data Analytics Are Revolutionizing Football Performance5 minutes
The Intelligence Revolution: How Advanced Metrics and Automated Systems Are Reshaping Competitive Analysis5 minutes
The Mind Revolution: How Neuroscience Is Becoming the Ultimate Performance Differentiator5 minutes
Virtual Minds: How VR, AR, and Brain-Computer Interfaces Are Redefining Mental Training5 minutes
The Holistic Revolution: How Integrated Performance Systems Are Transforming Elite Athlete Development6 minutes
Peak Timing and Readiness: How AI-Driven Systems Predict Optimal Performance Windows5 minutes

3 readingsTotal 90 minutes

complimentary ressources on Next-Generation Data - 3D Analytics and the Commoditization of Information30 minutes
complimentary ressources on Cognitive Performance - The Brain as the Ultimate Frontier30 minutes
complimentary ressources on Integrated Performance Systems - The Convergence of Physical and Mental Training30 minutes

3 assignmentsTotal 90 minutes

Sport Performance Redefined - How Tech Will Lead This Change30 minutes
Sport Performance Redefined - How Tech Will Lead This Change30 minutes
Sport Performance Redefined - How Tech Will Lead This Change30 minutes

1 discussion promptTotal 10 minutes

Sport Performance Redefined - How Tech Will Lead This Change10 minutes

Understand the digital transformation of grassroots and youth sports. This module analyzes the shift toward on-demand, urban-centered sports participation replacing traditional weekly schedules, examines how amateur athletes are gaining access to professional-grade data and analytics through wearables and camera systems, and explores how democratized technology is creating new pathways for talent development and sports engagement at all levels.

What's included

6 videos3 readings3 assignments1 discussion prompt

6 videosTotal 29 minutes

The Death of Scheduled Sports: How On-Demand Athletics Are Revolutionizing Urban Communities5 minutes
Building Athletic Communities in Concrete Jungles: The Rise of Location-Flexible Sports Networks5 minutes
From Elite to Everyone: How Consumer Technology is Democratizing Sports Performance Analytics4 minutes
The Analytics Revolution: How AI and Smartphone Integration Are Transforming Amateur Sports Intelligence4 minutes
Breaking the Scouting Monopoly: How Digital Platforms Are Democratizing Talent Discovery5 minutes
The Economics of Talent: How Training Compensation and Solidarity Systems Sustain Grassroots Development5 minutes

3 readingsTotal 90 minutes

complimentary ressources on On-Demand Sports Revolution - Digital-First Urban Athletic Communities30 minutes
complimentary ressources on Amateur Data Revolution - Performance Analytics for Everyone30 minutes
complimentary ressources on Talent ID and Player Trading, from Grassroots to National Success30 minutes

3 assignmentsTotal 90 minutes

Amateur and Elite Youth Sport Redefined - Data, Content and Service Driven30 minutes
Amateur and Elite Youth Sport Redefined - Data, Content and Service Driven30 minutes
Amateur and Elite Youth Sport Redefined - Data, Content and Service Driven30 minutes