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Track Conversions in GA4

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Coursera

Track Conversions in GA4

Hurix Digital

Instructor: Hurix Digital

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Email value is proven through post-click behavior and conversions, not opens alone.

  • Mastering GA4 tracking turns marketers into trusted data experts with a competitive edge.

  • Blending ESP metrics with GA4 conversions delivers a complete view for smarter decisions.

  • Monthly UTM reports drive ongoing campaign improvements based on real conversion results.

Details to know

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Recently updated!

April 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Learners will master the technical setup of email conversion tracking in GA4, establishing the foundation for proving email marketing's true business value.

What's included

2 videos3 readings2 assignments

Learners will master advanced GA4 reporting and attribution analysis to generate actionable insights that demonstrate email marketing's comprehensive business impact.

What's included

2 videos3 readings3 assignments

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Instructor

Hurix Digital
Coursera
414 Courses35,180 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.