Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.
ES
Still relevant to current retail marketplace. Powerful concepts that were easy to retain and understand.
AS
Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.
RL
Professor Kakn is a great instructor. Very easily to learn from and be engaged by, she has a lot of passion in her teaching.
PA
Informative and engaging. It should however include examples from countries like India and Europe as well.
JR
I have learned a lot of strategic topic about brand, customers and omni-channel
NO
Very detail explanation and example. Some are too long explain - the learner may easily distract or loss concentration.
JV
Good for juniours and non-marketing specialists, alot of practical examples based on different company strategies, rather fresh data.
AL
Marketing emphasis on customer first omnichannel retail strategy. Full of examples from USA and China.
ID
Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.
MS
Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.
CG
the lectures were easy to follow and the lecturers clearly explained concepts
FL
I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.
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I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.
I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.
I have learned a lot of strategic topic about brand, customers and omni-channel
Really wonderful content and teaching style! Thanks so much, Professor Kahn!
Highly recommended! #Retail #MarketingStrategy from Wharton Online through Coursera. Barbara Kahn is an excellent and passionate teacher. Taking notes, experiences, cases, and a book recommendation that I will definitely buy in #hardcover: "Do good" by Anne Bahr Thompson, about brands actually taking a stand about important social matters, bringing corporations into considering more seriously: #ethics and actually collaborating in making essential and most needed changes in our society. Thank you, professor Kahn!
Excellent course! Updated to explain the current/future challenges for brands after Covid-19. Professor Kahn was highly engaging and her examples included a wide range of brands across CPG and luxury goods. If there was a Wharton exclusive dedicated course in retail marketing course taught my Prof. Kahn, I would gladly sign up. :) Thank you!
I wasn't fully paying attention due to this being for a class assignment at my university and I'm crunching. Despite that, the bits that I did pay attention to were very informative and I learned a few tips as a marketing student as well as some examples for various companies such as NIKE, DICKS, Walmart, and CVS.
This course brings alot of data and vision to retail stratgey and the trends it is enduring.
It is clear and concise. The slides makes it easy to review the material.
And above all, I love the professor Barbara E. Kahn . She is full of energy and gets your full attention and concentration easily.
I LOVED this course. Thank you Professor Kahn, you taught me a whole lot on this topic in just 7 hours! You have made me use up at least 41 PAGES in my notebook for notes. Highly recommend to anyone interested in Business, Retail, or Marketing. Kind Regards, Vladimir
This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away Clear, concise and complete.
very good class to learn if you are a beginner at marketing, pro Kahn really provided us a kind of new thought when it comes to the retailing strategy during Covid-19. You deserve to listen to her cherish thoughts! (from my bottom of hearts)
I found this course engaging and interesting. Barbara did a great job not just explaining concepts but using real world examples a well. Highly recommend this course to anyone in the retail/brand marketing space.
Excellent subject matter with updated relevant materials. Lectures covered important aspects of COVID-era retail marketing strategies. Great learning experience. The lectures were very lively and convincing.
Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.
It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.
This course is very interesting and useful. Conception which propose Prof. Kahn can help to any retail choose directions for strengthening market positions.
Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.
Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.
Beautifully explained the concepts and materials at the end is also very usefull to revise. Wonderful delivery and super depth in the subject.
Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.