Coursera

Enterprise AI Strategy Specialization

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Coursera

Enterprise AI Strategy Specialization

Lead Enterprise AI Transformation.

Build GenAI strategy skills to drive smarter, responsible business decisions

Included with Coursera Plus

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Use GenAI tools to draft, refine, and improve business communications with speed and confidence

  • Evaluate responsible AI risks, including bias, privacy, security, accuracy, and intellectual property

  • Build enterprise AI strategies by prioritizing use cases, defining KPIs, and aligning investments to business goals

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Taught in English
Recently updated!

July 2026

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Specialization - 3 course series

AI-Powered Business Communication

AI-Powered Business Communication

Course 1, 8 hours

What you'll learn

  • Use GenAI to ideate and draft customer emails, marketing posts, and BI report text

  • Build multi-step prompts to improve relevance, tone, structure, and formatting

  • Evaluate AI outputs for accuracy, bias, sources, and appropriateness before use

Skills you'll gain

Category: ChatGPT
Category: AI Workflows
Category: Verification And Validation
Category: Writing
Category: Generative AI
Category: Brainstorming
Category: Business Correspondence
Category: Google Gemini
Category: Prompt Engineering
Category: Business Reporting
Category: Business Communication
Category: Quality Assurance
Category: LLM Application
Category: Content Creation
Category: Business Writing
Category: Prompt Engineering Tools
Category: Responsible AI
Category: AI literacy
Category: Ideation
Category: Report Writing
Responsible AI Strategy Foundations

Responsible AI Strategy Foundations

Course 2, 6 hours

What you'll learn

Skills you'll gain

Category: AI Security
Category: Legal Risk
Category: Risk Analysis
Category: Data Ethics
Category: Large Language Modeling
Category: Generative AI
Category: Decision Intelligence
Category: Compliance Management
Category: Governance
Category: Prompt Engineering
Category: Intellectual Property
Enterprise AI Strategy and Investment

Enterprise AI Strategy and Investment

Course 3, 10 hours

What you'll learn

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Competitive Analysis
Category: Performance Measurement
Category: Strategic Thinking
Category: Corporate Sustainability
Category: Technical Communication
Category: Environmental Social And Corporate Governance (ESG)
Category: Benchmarking
Category: AI Product Strategy
Category: Strategic Prioritization
Category: Technology Strategies
Category: Verbal Strategic Communication
Category: Generative AI
Category: Business Priorities
Category: Business Metrics
Category: Business Strategy
Category: Digital Transformation
Category: Responsible AI
Category: Competitive Intelligence
Category: Decision Intelligence

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Instructor

Professionals from the Industry
513 Courses113,962 learners

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