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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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2901 - 2925 of 7,116 Reviews for Foundations of Digital Marketing and E-commerce

By Ramya V

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Feb 19, 2023

Awesome course for beginners and easy to understand!

By Faurana

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Jan 12, 2023

this course really helps me in my career. thank you!

By Olivia A

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Dec 28, 2022

I loved this course! It was extremely informational!

By Jyothsna T

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Dec 18, 2022

Wonderful and Knowledge gaining.

Thank you Cousera...

By Amsavalli

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Nov 14, 2022

Thank you for giving chance to learn. useful course.

By José C F L

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Nov 2, 2022

Great start, basic but with complete use of language

By Datcanraw C

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Oct 29, 2022

Course covered all necessary foundational materials

By Shibi T

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Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

By Vanessa W

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Sep 12, 2022

just what I needed. better than just reading a book

By lochan k

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Aug 5, 2022

Ease of learning. Logical, great structured content.

By Jose G

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Aug 1, 2022

Excelente curso, metodologia atractiva, muy dinamico

By Katrell Q

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Jul 21, 2022

Very good for me and interactive to kep my attention

By Daniel

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Jul 19, 2022

The instructor was born a lecturer. Hats off to her!

By Lisbeth P

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Jul 2, 2022

Excelllent course, Ill learn basis to start working

By Lida H

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Jun 5, 2022

Great content, very good structure, highest quality

By rifki u

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Dec 18, 2025

Give me a general idea of what Digital Marketing is

By César M

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Aug 27, 2025

Muy claro, muy útil, queda uno con ganas de seguir.

By Ray R

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Aug 11, 2025

Awesome form of teaching. lecture, quiz, lab, test!

By Phindile D

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Aug 6, 2025

It was really a flowing course, easy to understand.

By Marlene R

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Oct 28, 2024

Good information and easy to understand and follow.

By Dinesh G

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Aug 3, 2024

Good to understands the basics of Digital Marketing

By Teresa Z

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Aug 2, 2024

Pretty good course, learn lots of useful knowledge.

By Jyothsna A

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Jun 22, 2024

Wonderful introductory course with tons of example.

By Beryl S

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Jun 14, 2024

A jam packed course with clear and helpful content.