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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3501 - 3525 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Arhama S

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Oct 30, 2023

i have learned so much in this course

By Ibrahim H

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Sep 22, 2023

A very practical and hands-on course.

By A. S

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Aug 14, 2023

This was a great introductory course!

By Ashutosh R

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Jul 1, 2023

its a fantastic course for beginners.

By Star H

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Jun 20, 2023

Well presented, clear, and organized.

By Kai M

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May 30, 2023

Very helpful and interesting content.

By Ridwan l

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May 24, 2023

It was a fun and detailed experience.

By Olga S

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May 18, 2023

Well-structured and motivative course

By Muhammad A

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Mar 8, 2023

helpful and useful information gained

By Awais A A

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Feb 19, 2023

This course is beyond my expectations

By Edwin Y A

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Feb 2, 2023

Expands on broad marketing essentials

By Audrey C

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Feb 2, 2023

Easy to follow and very knowledgeable

By Pyero P

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Jan 12, 2023

It was super intersting and helpfull!

By Marcus T M

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Dec 3, 2022

Good informative introductory course.

By Humam A

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Dec 2, 2022

Excellent opportunity and experience!

By Judy O

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Nov 1, 2022

Great Instructor and easy to follow!

By Castor T

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Oct 20, 2022

Great course! Excited to learn more!

By Joel S D

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Sep 9, 2022

This Course is a Value Packed course.

By kamal k

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Jul 4, 2022

Awesome platform for learning online.

By Elizabeth Y A

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Jun 29, 2022

I enjoyed every bit of it. Thank you.

By Joy C

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Aug 30, 2025

Very impactful and beginner friendly

By Babar H

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Jul 30, 2025

I love this course! Thank you Google

By Abdul Q

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Jul 19, 2025

most benefits and increase learnings

By Un C

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Jun 6, 2025

課程以簡潔語言表述，讓學生較易吸收，測試題目測試方式，都設計得非常好👍

By SO H

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Apr 30, 2025

very good explaination in each topic