Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

3601 - 3625 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Rashita

•

Jun 13, 2022

GREAT COURSE AND A GREAT EXPERIENCE

By Melina T

•

Jun 8, 2022

It was a great learning experience.

By ZUBAIR M

•

May 28, 2022

Very informative and Helpful for me

By Kiki D

•

May 10, 2022

Great course - organized and clear.

By Trishauna M

•

May 8, 2022

This was a very informative course.

By Tabatha H

•

Dec 31, 2025

Very well outlined and informative

By Kristin C B M 2

•

Nov 19, 2025

bagus dan sangat bermanfaat sekali

By Sanober

•

Oct 17, 2025

It's very helpful for todays world

By Miguel D M

•

Aug 12, 2025

Muy buena capacitación profesional

By WALTER A Z G

•

Aug 6, 2025

Muy opcional y muy buena la verdad

By Irakli L

•

Jun 6, 2025

Google team, you are the best!! <3

By ABBIE R

•

Mar 26, 2025

Well organized and paced perfectly

By ERICK F A I

•

Jan 25, 2025

muy buen curso con los fundamentos

By Juan D A S

•

Oct 29, 2024

Aprendí muchas cosa gracias Google

By رغد ب م ب ا ع

•

Oct 22, 2024

شكرا جدا و اتمنى استفيد من الشهادة

By Mohanned A A

•

Oct 19, 2024

I thank the workers of this course

By Durodola B

•

Sep 26, 2024

the course is great, i learn a lot

By Phyllis S

•

Sep 20, 2024

The animations are really engaging

By Ali H

•

Sep 5, 2024

very good coursed I really enjoyed

By Arti K

•

Aug 28, 2024

great explanation of every concept

By Daniel M O

•

Aug 28, 2024

buen curso atrapante y emocionalte

By Bernella V

•

Jun 18, 2024

everything was easy to understand.

By Roberto S

•

Apr 29, 2024

Excelente curso 100 % recomendable

By Blossom I

•

Apr 20, 2024

I loved it, it was very beneficial

By Nitika

•

Feb 20, 2024

Very helpful and meaningful course