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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3751 - 3775 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad S K

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Jan 7, 2026

It is the most detailed course.

By Raditya M

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Nov 10, 2025

kursus ini sangat membantu saya

By Francesca F

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Sep 5, 2025

Learned a lot from this course!

By Pulibandla A C

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Aug 18, 2025

The certificate is not provided

By Sanele N

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Aug 18, 2025

This course is simple i love it

By Adriana

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Jul 26, 2025

Super happy for the content!!!!

By Shivani T

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Jul 21, 2025

Useful for job profile buildup.

By Ifrah A

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Jul 11, 2025

very productive way of teaching

By Shivam S

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Apr 25, 2025

It was very informative course.

By Alibi O

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Mar 15, 2025

Absolutely rich and infromative

By Asia T

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Mar 3, 2025

it's easy, simple to understand

By Francisco J T P

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Feb 20, 2025

Ameno, interesante y entendible

By kumar s

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Feb 10, 2025

THIS IS BEST FOR FUTURE SUPPORT

By Haris B A

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Jan 10, 2025

An amazing course one can have.

By Roberson R

•

Oct 23, 2024

Excelente. Curso muito Completo

By Kayhan W

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Aug 3, 2024

the best course i've ever seen.

By Jang T

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Aug 1, 2024

Good course, clearly knowledges

By Tshepiso M

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Jun 14, 2024

This course is very interesting

By Priyavrat S

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Jun 6, 2024

great course designed by google

By Louise C

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May 25, 2024

Love learning here at coursera!

By sunday a (

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Mar 21, 2024

very educative and well tutored

By Kennedy I

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Feb 6, 2024

Excellent!!! Thank you for this

By Aliusha A

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Jan 26, 2024

The course is great, thank you!

By Aksana M

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Jan 15, 2024

Great start of new career path!

By mahmoud A

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Jan 12, 2024

Great Project, keep going Team.