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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3751 - 3775 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Adinel P M

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May 31, 2025

it's great, i'm learning a lot

By Pradeep - H

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Apr 24, 2025

Good and informative learning.

By Shamaoon A S

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Mar 24, 2025

Good course very comprehensive

By Tania M M C

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Jan 25, 2025

esta muy practico y entendible

By MARIANA R L

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Jan 25, 2025

Me gustó mucho, aprendí mucho.

By Laura P R L

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Nov 22, 2024

Excelente curso, muy completo.

By Anna L J L

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Nov 19, 2024

Very specific course. love it!

By Pierangelo S

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Nov 7, 2024

very interesting and effective

By Franco L

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Nov 6, 2024

Clear, succinct and practical!

By Prashant J

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Sep 19, 2024

very informative for beginers!

By Sheikh M S

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Sep 3, 2024

Well-Taught. Deeply Explained!

By Tayyab B

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Aug 30, 2024

Amazing course veryv very very

By Marina J

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Aug 29, 2024

Easy to follow and interesting

By Rajkumar K

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Aug 24, 2024

Very good to start for anyone!

By Abhishek

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Jun 25, 2024

Nice and detailed explanation!

By Meer H A

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May 24, 2024

Excellent course for beginners

By Phillipine P

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Apr 19, 2024

this was a lovely course to do

By Thành N T

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Mar 29, 2024

Excellent but it's can be more

By Syndia G

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Mar 18, 2024

Found the course super helpful

By swati s

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Mar 13, 2024

AMAZING COURSE VERY INSIGHTFUL

By Maazshayk 2

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Mar 3, 2024

It was a Very good experience.

By Joey B

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Jan 15, 2024

Loved the content and concepts

By Kasra S

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Nov 10, 2023

engaging and straight forward.

By Richard C

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Oct 28, 2023

Very thorough and not too hard

By Muhammad R

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Sep 22, 2023

This course is very intersting