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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3626 - 3650 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Marta A

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Jan 15, 2024

well structured and really helpful

By Rick D

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Dec 2, 2023

Great start to this 6 month course

By Moses M

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Nov 15, 2023

Excellent and well detailed course

By menna A

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Nov 9, 2023

الكورس غير مترجم الي اللغه العربيه

By Xavier B

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Oct 11, 2023

Thank you Google this was amazing!

By Joseph D (

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Oct 4, 2023

It's a great, step by step course.

By laura h v

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Sep 20, 2023

excelente y muy fácil de digerir !

By Tim N

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Aug 23, 2023

very manageable entry level course

By nidhi m

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Jul 25, 2023

Great course for digital marketing

By Palak S

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Jul 23, 2023

very informative even for freshers

By Charne

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Jun 14, 2023

I had the best experience ever!!!

By MARIA C

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Apr 26, 2023

I really understood what I studied

By Yamen D

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Apr 6, 2023

Great , i am thanksfull to google

By Pragadeesh

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Mar 30, 2023

the overall experience was awesome

By Muhammad A

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Mar 12, 2023

Thank you so much for this course.

By Moses J O

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Feb 13, 2023

I loved so much the course, great!

By Sandra N

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Jan 28, 2023

Absolutely helpful and insightful!

By MOHAMED A A M

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Dec 22, 2022

great Course and helpful teacher .

By Michelle P

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Dec 12, 2022

Great start & overview of industry

By Hager H S

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Nov 16, 2022

thank you this course is very good

By Quincy z

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Nov 2, 2022

It so easy to learn with coursera.

By Mohammad S

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Sep 19, 2022

Great and inclusive introduction

By CHALISA N

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Sep 12, 2022

This course improve my knowledge.

By César E O B

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Aug 25, 2022

This course is amazing. Thank you!

By Maha A

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Jun 18, 2022

many info in short time in pro way