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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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4501 - 4525 of 7,116 Reviews for Foundations of Digital Marketing and E-commerce

By Rania N

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Jan 16, 2023

it was so helpful

By Jaya Y

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Jan 9, 2023

Great coursework.

By Md I A

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Jan 7, 2023

SUPER & EXCELLENT

By waqar g

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Jan 3, 2023

it’s simply great

By Monica Y L W

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Dec 7, 2022

Excellent course!

By Keiko F

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Nov 28, 2022

Wonderful course!

By Hassan S

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Nov 9, 2022

Excellent Course

By Halim L

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Nov 5, 2022

GOOD OPPORTUNITY

By Nabeeha f k

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Oct 27, 2022

AMAZING THANKYOU

By Daud A

•

Oct 16, 2022

Excellent Course

By Ahmed B

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Oct 10, 2022

excellent course

By MOHAMED A

•

Oct 9, 2022

WONDERFUL COURSE

By Niceta n

•

Oct 6, 2022

Very Informative

By Hitesh P

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Sep 24, 2022

amazing teachers

By Roshmina H

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Sep 23, 2022

Amazing content!

By seth k b

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Sep 14, 2022

you are the best

By ARNALDO L R T

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Aug 21, 2022

Excellent course

By gina o

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Aug 18, 2022

Intresting journy

By Oliver B

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Aug 14, 2022

Awesome intructor

By ramiz r

•

Aug 8, 2022

Very informative.

By Ravi R

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Aug 4, 2022

really good 👍🏻

By Prince S

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Jul 20, 2022

Wonderful crafted

By Deleted A

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May 21, 2022

Excellent course!

By Seema j

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Dec 20, 2025

great experience

By Tehreem S

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Nov 20, 2025

GREAT experience