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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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4576 - 4600 of 7,116 Reviews for Foundations of Digital Marketing and E-commerce

By Luther B

•

Nov 7, 2023

Excellent Course

By Bodin S

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Nov 5, 2023

it's speciallzed

By Delaney B

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Oct 10, 2023

Very informative

By Aamir K

•

Oct 9, 2023

Thanks, Coursera

By Chloepatra P P

•

Sep 22, 2023

It was worth it.

By Marie T M

•

Sep 19, 2023

very informative

By Yawar a

•

Sep 18, 2023

great experience

By elhassan a

•

Sep 4, 2023

Amazing course .

By Ahmad A

•

Aug 31, 2023

very good course

By Muhammad f s

•

Aug 29, 2023

sangat memuaskan

By Oluwatosin O

•

Aug 29, 2023

Very insightful.

By Ahmad Z

•

Aug 2, 2023

excellent course

By Malik N

•

Jul 30, 2023

very informative

By Nduka I

•

Jul 27, 2023

Amazing teaching

By Indri R

•

Jul 25, 2023

very recommended

By Muhammad U

•

Jul 7, 2023

EXCELLENT COURSE

By Deleted A

•

Jun 21, 2023

Very informative

By Arisha H

•

Jun 19, 2023

Amazing platform

By Jaya C D

•

Jun 18, 2023

very good course

By Rakan S A

•

Jun 18, 2023

Excellent course

By MALIK M S

•

Jun 4, 2023

Excellent Course

By Globe T

•

Jun 4, 2023

excellent course

By Yassine B

•

May 30, 2023

Nice Experience!

By Michael A

•

May 30, 2023

excellent course