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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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5501 - 5525 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Ana S M R

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Mar 25, 2023

Excelent!

By Dahir A M

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Mar 20, 2023

very good

By Carlos A M P

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Mar 15, 2023

Excelente

By Saleh

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Feb 28, 2023

Awesome!!

By swapnil t

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Feb 23, 2023

Excellent

By La P

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Feb 16, 2023

very good

By FRESHA A

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Feb 12, 2023

excellent

By Vijay P

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Jan 28, 2023

very good

By Mei C

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Jan 16, 2023

Very nice

By Yudin B

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Jan 7, 2023

THANK YOU

By Lisandro M

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Jan 4, 2023

Perfecto!

By ÖZGE S

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Dec 31, 2022

Great !!!

By Rami M

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Dec 12, 2022

excellent

By stefano b

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Dec 2, 2022

Excellent

By Najeebullah J

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Nov 8, 2022

excellent

By Berliana A

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Oct 16, 2022

Awesome!

By dez k

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Oct 13, 2022

i love it

By MANI K S

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Sep 17, 2022

EXCELLENT

By Adedayo O

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Sep 16, 2022

Excellent

By Ghazi K

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Aug 17, 2022

Very good

By Arjun P

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Aug 13, 2022

It's Good

By Adethya B

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Aug 11, 2022

very good

By Md T I

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Aug 9, 2022

very cool

By Raushan K

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Aug 7, 2022

very good

By Abhishek K

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Aug 4, 2022

Excellent