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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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5526 - 5550 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By YENNY A G G

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Aug 2, 2022

excelente

By Sharwin D

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Aug 1, 2022

excellent

By arun m

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Aug 1, 2022

Very good

By SANKALP B D

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Jul 20, 2022

beautiful

By P.lakshmi n 1

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Jun 25, 2022

goodintro

By Hussein M M K

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Jun 25, 2022

EXCELLENT

By Ronald C

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Jun 19, 2022

Excellent

By Thiago H

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Jun 18, 2022

Perfeito!

By Jawad A

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May 24, 2022

excellent

By khyati r

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May 24, 2022

excellent

By Roa A

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Mar 1, 2026

جيد جداً

By cristiane d

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Jan 23, 2026

Love it!

By Mubarak M

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Jan 15, 2026

مفيد جدا

By Shaan A

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Dec 9, 2025

Perfect!

By noor s

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Nov 26, 2025

Too good

By Jorge A c c

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Oct 25, 2025

exelente

By janeth c

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Sep 30, 2025

Exigente

By Ngoc P

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Sep 5, 2025

loved it

By BLASIDA D M

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Aug 3, 2025

Me gusta

By Jenil k

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Aug 3, 2025

good one

By Alejandro A

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Aug 1, 2025

Hermoso!

By Maheraj S

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Jul 5, 2025

Helpfull

By ISADORA P G

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May 19, 2025

perfeito

By Tiago m

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May 11, 2025

perfeito

By ALBERTO I

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Apr 19, 2025

Muy bien