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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,132 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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6876 - 6900 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By NhatDuy N

•

Oct 20, 2022

Good Course

By Badmus A

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Aug 18, 2022

iinteresting

By alexander r j

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Jan 24, 2026

muy teroico

By Sophy N

•

May 30, 2025

insightfull

By Mardi S

•

Apr 27, 2025

good course

By JOSEPH A

•

Jan 29, 2025

Intéressant

By Chirag D

•

Jan 26, 2025

it was good

By Lahoucine A

•

Dec 21, 2024

great start

By Jason F

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Oct 2, 2024

Very basic.

By BERTHA D P

•

Sep 9, 2024

Good Course

By kartikey r

•

Sep 6, 2024

nice course

By Bishal S

•

Jun 10, 2024

Informative

By HELMI B A

•

Mar 14, 2023

Worth it!!!

By Ashok k V

•

Dec 5, 2022

Very Useful

By Priya M

•

Nov 2, 2022

Informative

By Sumit T

•

Jul 15, 2022

Pretty good

By KARAN K

•

Jul 5, 2022

I was great

By Yepuri V V B

•

May 18, 2022

Good course

By Sujal G

•

Jun 29, 2025

very good

By Amisha S

•

May 27, 2025

It is good

By Dari S

•

Apr 24, 2025

Bom Curso.

By Deleted A

•

Aug 28, 2024

excellence

By ชิษณุพงศ์ ร

•

May 30, 2024

Very nice.

By Niharika S

•

Dec 12, 2023

super cool

By Food F A

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Aug 22, 2023

VVery good