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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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6926 - 6950 of 7,077 Reviews for Foundations of Digital Marketing and E-commerce

By Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

By Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

By Soul

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Sep 19, 2025

seems a good one, would like little more hands on stuff

By Luciana B d P F

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Aug 16, 2023

Curso mais conceitual, bom para quem está iniciando.

By Arshiya A

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Aug 13, 2025

I complete tje course but I don't get certificate

By tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

By Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

By Mohd D K

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Feb 22, 2024

its non credited i did not know about it

By Zakarya A A A

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Jul 16, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 18, 2023

Flexible teachings with great resources

By Andrea J T

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Mar 30, 2025

Se reciben certificados por cada curso

By Yunyi Z

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Jul 17, 2023

Somehow useful but very basic concepts

By Sitanshu B

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Mar 29, 2024

may update some topics related to ai

By Deleted A

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Aug 28, 2023

Its Really Good and very helpful.

By Melinda D

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Nov 14, 2023

Very basic, gentle introduction.

By Saroj K

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Nov 4, 2023

Good, Digital marketing course.

By Steph S

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May 2, 2024

Good instructors but too basic

By Ramón P

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Sep 23, 2025

Es bueno pero un poco extenso

By Srishti J

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Mar 5, 2023

moslty theoretical knowledge

By Ogunbadejo O

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Sep 27, 2022

I really enjoyed the course.

By sayam s

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Dec 26, 2022

i did not receive certiicate

By Dominique M

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Aug 7, 2022

Very repetitive and boring.

By Moayad a m A Q

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Mar 4, 2025

لا استطيع استخراج الشهاده

By Aaishwarya C

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Feb 9, 2024

Lazy content delivery

By Ren H

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Feb 9, 2025

that is good course