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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1901 - 1925 of 7,111 Reviews for Foundations of Digital Marketing and E-commerce

By Adnan K D

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Feb 3, 2024

I loved this course very much.It gave me a birds-eye view of all the marketing basics

By Samantha R

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Feb 2, 2024

This was so much and informative! I love this course and can't wait to keep learning!

By Md A H R

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Jan 17, 2024

Recommended for beginners. Great for building a basic knowledge of Digital Marketing.

By Andrea F

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Nov 29, 2023

I really liked it, feel like I understand and now more about what I trying to achieve

By Mehak F

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May 19, 2023

The course was transformational journey for me. It would prove a game changer for me.

By fuwapup C

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May 11, 2023

Great for people who have no idea what this is about, and also great review material.

By Adnan A

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Mar 21, 2023

Excellent course. Wonderful faculty who taught in such an easy way. Concepts cleared.

By Nasir H

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Mar 12, 2023

Best course in Digital Marketing and E-commerce, I landed on how to improve my skill.

By Ermal A

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Mar 1, 2023

Every section was clear and motivated . i learned a lot by this course in entry level

By Kevs P

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Feb 14, 2023

solid course, very happy with the structure

and delivery. Excited for the next stage.

By Dorisa R

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Jan 4, 2023

Awesome thank you for the learning it helps me a lot in my digital marketing journey.

By Muhammad A

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Dec 26, 2022

Just amazing. Provides amazing insights and the program is professionally structured.

By Lyndsey D

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Dec 24, 2022

Very informative course to help guide people who are interested in digital marketing.

By Iqra

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Oct 25, 2022

This course is best ever and really provides the base for learning marketing skilss.

By Shakti S N

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Oct 15, 2022

this course is amazing and very intrested you never bor in any lecture of this class

By Muhammad J

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Oct 11, 2022

The course lays down the solid foundations for begginers. Great job Google team (y).

By Raman K J

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Aug 23, 2022

This was an amazing experience. Thank you, Google for developing this kind of course.

By Mateja

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Aug 20, 2022

clear and consise, very well for someone meeting digital marketing for the first time

By Nadir S

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Jul 30, 2022

it's the perfect palce with amazing mentors its really perfect i strongly recomend it

By Sánchez D B J

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Nov 12, 2025

Te ofrece todas las verticales fundamendales de fundamentos de Marketing e eCommerce

By Sharayu S

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Apr 12, 2025

helped me jumpstart my journey towards digital marketing, very thankful and grateful

By Chatchaphon N

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Apr 9, 2025

Learning a lot foudations of Digital Marketing and e-Commerse. Great course overall!

By محمد ع م ع

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Mar 12, 2025

دورة تدريبية منظمة وسلسة ومفيدة جدا وفتحت افاق متنوعة وجديدة شكرا علي المجهود العالي

By Maria F A R

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Oct 31, 2024

Clear information, great place to start. Looking forward for the rest of the courses

By Olusola O

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Apr 12, 2024

I've learnt a lot from this course. It has helped in my career as a digital marketer