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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1951 - 1975 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By T� V

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Aug 2, 2023

i like the way of your teaching course lectures also have nice story telling skill.

By Mahpara A

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Jul 28, 2023

M very glad to complete my first course of this programe thanks Coursera and google

By Mustafa H

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Jun 22, 2023

you will never find a course have these information like the one provided by Google

By sandeep A

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Jun 3, 2023

This is great course for beginners those who are start their carrier in E-commerce.

By PRABHA C

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Apr 18, 2023

It's really helps me to understand the difference between all the marketing channel

By Saral K

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Apr 2, 2023

It was indeed a best course so far, Learnt alot and looking forward to explore more

By Daghboudj D E

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Mar 21, 2023

It was a very useful course and it contained special things that benefited me a lot

By Vishal C

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Dec 23, 2022

your way of sequenceing the content according to learning journay is just woderful.

By Z A

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Oct 12, 2022

Fantastic course with excellent value. Great way to learn about digital marketing.

By Deleted A

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Jun 15, 2022

very good and best for beginners. Learned new terms and concepts. Must watch course

By Irfan d

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Jun 8, 2022

Good course , if you want to learn about the basic concept in the digital marketing

By Tariq M

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Aug 31, 2025

A wonderful experience with coursera. The methodology is simple and user-friendly.

By Sofia l

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Mar 14, 2025

great start for someone who doesnt know a lot about marketing! very easy to follow

By Egbure W A

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Mar 6, 2025

I am learning great things here with the help of my tutors using a simple approach

By Jaya S R N

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Dec 20, 2024

A very good course for beginners who want to enter the field of digital marketing.

By SURYA H S

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Dec 2, 2024

sangat baik dalam pembelajarannnya dan bermanfaat bagi saya untuk menambah wawasan

By Camilo E G

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Nov 22, 2024

It is an exciting and well-defined course. Easy to follow and very user-friendly.

By matteo b

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Jun 10, 2024

really interesting on the foundamentals it opens a new vision in digital marketing

By Jean B N

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Apr 24, 2024

J'aime Coursera profondément en raison de ses formations innovantes qu'il fournit.

By Om P

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Jan 20, 2024

best course to learn about digital marketing and earn a high value certification.

By Ted T

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Nov 8, 2023

Very nicely done and put together. Great job in communicating the source material.

By Justin B

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Nov 4, 2023

This was a clear, informative and well ut together course to follow and learn from

By Shahid M

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Oct 31, 2023

It was a great learning experience, the course was highly engaging and insightful.

By Angela I

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Sep 12, 2023

Highly recommend. Packed and filled with invaluable information. Thank you Google.

By GLADYS W M

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Aug 20, 2023

deadline adjustments make me stress freely since I am a mom and working full time.