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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,306 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

GC

Nov 2, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

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876 - 900 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Dmytro N

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May 7, 2017

A very good course to expand your knowledge of viral marketing

By Momen W

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Jan 6, 2017

It's amazing course from a world class tutor. Thank you Jonah.

By Yuhao C

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Jan 4, 2017

Good Course！ I learn a lot from it， especially the first week.

By Avi B

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Jan 3, 2017

The course is well structured. and he made it clean and clear.

By Babazinkosi N

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Jun 10, 2024

I loved this course. It was very interesting and eye opening.

By CATHERINE L

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Aug 20, 2023

very useful content and great teacher, very clear. Thank you.

By Dahlia A M

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May 21, 2022

Absolutely informative, to the point and very well presented!

By Asmae B

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Aug 21, 2019

Very interesting, useful and amazing course.Thank you so much

By Jubril B

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Oct 30, 2018

I thoroughly enjoyed this course and I learnt so much from it

By Ria K

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Aug 9, 2017

Very Helpful in understanding the concept of viral marketing.

By Veronica G

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Jun 12, 2017

Great course, great professor. Clear & concrete explanations.

By Amit K

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Jan 1, 2022

Very crisp, while being sufficiently lucid! Highly recommend

By Alejandro C L

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Aug 7, 2020

Excelente forma de aprender. Quedé tremendamente satisfecho.

By Tazzy B

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Jun 14, 2020

Great Course! It was very informational and I learned a lot.

By R H

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Jan 19, 2020

Really smooth and easy to follow. Just what school should be

By ANA R

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Aug 8, 2017

Excellent course! Extremely useful! I strongly recommend it!

By Karandeep T

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Jul 15, 2017

WELL ITS BECOME EASY TO STUDY FROM HOME AT ANY POINT OF TIME

By Hb S

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May 23, 2017

Excellent course and excellent teacher. Thank you very much.

By Ghazala R

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Aug 2, 2022

good information, but not sure if all will stick with me :)

By Marinda P

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Sep 10, 2021

too good to be true can get this insight from online course

By Leah C

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Oct 29, 2020

Very interesting. Packed a lot of info into a small course.

By Steven H

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Apr 14, 2020

Jonah Berger is fantastic. Excellent quality of the course.

By Pedro P Q M

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Mar 15, 2020

Excelente curso y también la forma de enseñar del profesor.

By Omar F Z

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Feb 26, 2020

This course is better for us to learn something enchanting!

By Apurv K

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Sep 22, 2019

Best course ever on Content Curation and Product Marketing.