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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,296 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 2, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

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951 - 975 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Andjelo B

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Oct 30, 2024

Very nice and practical source of knowledge! Loved it

By Marco C

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Apr 11, 2022

Well designed and easy to follow. Highly recommended!

By VIKRAM J K

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Sep 8, 2021

the course was really simple had really great tricks

By Pratham R

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May 4, 2021

i enjoyed learning this course.Big thanks to coursera

By Ritin C

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Feb 25, 2021

great, easy to follow, well explained and very useful

By Anastasia B

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Jun 6, 2018

Interesting, practical, useful and compact. Thank you

By Kristen M

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Aug 29, 2017

Great course! Informative, interesting, and engaging.

By Andrea C

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Apr 3, 2017

Amazing content! I'm really happy I took this course.

By Aditya M

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Mar 15, 2017

Nice and interesting. Really useful for startup guys.

By Kerri G

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Feb 14, 2017

This was a quick course with highly engaging content.

By Leopoldo R J

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Oct 1, 2016

EXCELENTE CURSO.. BREVE PERO MUY RICO EN CONTENIDO

By Frédérick B

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Mar 19, 2016

Probably one of the most insteresting MOOC out there.

By Mercy J

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Aug 12, 2023

its exposes the nitty gritty if marketing. I love it

By Michel E

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Jul 9, 2021

Clair, bien illustré, marquant. Un très bon moment.

By Fernando C

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Jan 2, 2018

Excelente! tremendamente instructivo y clarificador!

By Carlo B

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Nov 20, 2017

Thank you for your scientific work, professor Berger

By Paweł P

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Sep 14, 2017

Great course. Well constructed. Valuable knowleadge.

By Prasun C

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May 11, 2023

Great insights taught in an easy-to-understand way.

By Măriuț A

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Aug 7, 2022

Great course and simply explained!!! Well done !!!!

By Mary L

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Mar 18, 2022

It was a great experience! Extremely useful course.

By Ayushi J

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May 13, 2020

Amazing insights, amazing content, amazing delivery

By Nina M

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Feb 10, 2020

I found this course very usefull and easy to digest

By Muhammad A

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Jul 18, 2018

A Truthful course from a Trustworthy teacher- Peace

By Ritika D R

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Oct 8, 2017

So many use cases and real life examples! Loved it!

By Katerina T

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Jan 8, 2017

A lot of great information and very easy to follow.