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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,304 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 2, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

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1176 - 1200 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Priyal M

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Jul 8, 2020

Excellent course was to good.

By Mina F

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Mar 16, 2019

Informative and entertaining!

By Radka G

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Apr 16, 2018

Brilliant, really enjoyed it!

By Jessica

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Oct 18, 2017

This was a really fun course!

By Conrad A

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Sep 6, 2017

Very informative . Thank You.

By Hector F

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May 3, 2017

Simple and usefull knowledge.

By PEYTON

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Dec 17, 2016

Smart people; great concepts.

By Paola P

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Oct 26, 2016

I loved it! Thanks Professor!

By Muhammad I A T

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Dec 22, 2015

Simple, Effective and Useful.

By Genius 1

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Jan 4, 2025

This course is very helpful.

By Peter P

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Nov 25, 2022

Very engaging and enjoyable.

By Marley J

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Mar 18, 2021

Great Course! Learned a lot!

By Motolani O

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Apr 6, 2020

Very informative, and useful

By Mani V

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Mar 28, 2020

Best course I have ever done

By Aisling

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Jun 20, 2017

Very interesting and useful!

By Lusako N

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May 15, 2017

Great practical information.

By Алена

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Feb 12, 2017

Very good but rather simple.

By Heidi L S

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Nov 21, 2023

Valuable and memorable info

By Francesco G

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Mar 26, 2020

Congratulation to everybody

By Evgeny T

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Nov 5, 2017

Very exciting! Thank you :)

By Kalah K

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Aug 17, 2017

Great information! Thanks!

By Liviu C

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Oct 17, 2016

Engaging and fascinating ;)

By Anchit A

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Jun 3, 2020

Great, simple, insightful.

By Austin G

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Jun 19, 2017

Phenomenal course and prof

By Радохлебов Е

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May 3, 2016

Exellently crafted course!