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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,296 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

GC

Nov 2, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

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1226 - 1250 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Vesna

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Oct 19, 2017

Excellent! Thank you.

By Alex W

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Jul 6, 2017

really useful course!

By Camilo A

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Jan 25, 2017

Very practical course

By rebeca e

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Apr 7, 2022

Very helpful course.

By Shashank S

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Apr 10, 2020

Engaging and Useful!

By Carlos E B S

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Aug 29, 2018

Nice course. Thanks!

By Eslam M

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Mar 14, 2018

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By Abigail S

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Nov 9, 2017

Very helpful course!

By Ayushi K

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Jan 31, 2017

Excellent Course....

By Akvilė V

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Mar 22, 2016

Very good and useful

By Sarah R

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Jan 11, 2022

Really informative

By giorgina v

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Apr 14, 2020

Was so informative!

By PATEL D R

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May 23, 2019

excellent course.!!

By Tomás A

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Feb 20, 2018

Very good material!

By Chara s

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Sep 9, 2017

fun and informative

By Craig A

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Aug 21, 2017

One of my favorites

By nuno p

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May 21, 2017

Very nice course!!!

By Sorabh S

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May 13, 2017

Very helpful course

By Eleanora W

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Oct 5, 2024

i like the teacher

By Angienskal

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Feb 18, 2021

Very Good Course!!

By Dr. P F

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Nov 8, 2018

Excellent material

By Rosa M A

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Nov 19, 2017

enjoyedwatchingit!

By Sarah M

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Aug 12, 2017

FASCINATING!!!!!!!

By Temidayo J

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Mar 30, 2017

Worth it every bit

By kerolos K

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Dec 2, 2016

simple and helpful