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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,394 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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1976 - 2000 of 2,548 Reviews for Introduction to Marketing

By Jake H

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Aug 12, 2018

Good int

By Matteo U

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Mar 23, 2018

Love it!

By Afiya A

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May 22, 2017

loved it

By Marcella A C J

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Apr 3, 2017

Amazing!

By Franco M

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May 23, 2016

excelent

By Yifan H

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May 11, 2016

值得所有人上的课

By Elmeddin H

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Aug 14, 2025

Perfect

By Dennis D

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May 14, 2025

helpful

By Amany B

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Oct 7, 2024

amazing

By Kamal A

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Mar 1, 2024

prefect

By Kester O

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Jun 7, 2023

perfect

By Gurudevendran S

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Oct 25, 2021

Nothing

By Mingchen W

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Oct 15, 2021

good!!

By Deleted A

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Oct 3, 2021

awesome

By Tran P L

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Apr 26, 2021

Love it

By Garvita P (

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Mar 22, 2021

Awesome

By Subhash C

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May 26, 2020

amazing

By Anne S B

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Aug 14, 2019

amazing

By MnE D

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Jul 31, 2019

Superb.

By Crony C

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Apr 16, 2019

Awesome

By CHAMANCHULA M

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Jan 26, 2019

Awesome

By Mohammed H

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Aug 29, 2018

Love it

By Giovanni B

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Jul 5, 2018

amazing

By Evgeny P

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May 1, 2018

Amazing

By Ravikant K

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May 14, 2017

Wow....