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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,394 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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Apr 23, 2025

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Mar 13, 2025

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Dec 29, 2024

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Apr 30, 2023

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Jun 8, 2022

amei

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Nov 7, 2021

nice

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Jul 9, 2021

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May 14, 2021

good

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Jun 17, 2020

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By aadityafatehpuriya

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Nov 15, 2019

good

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Nov 8, 2019

good

By Ren P

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Apr 22, 2017

GOOD

By Keerti M

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Apr 26, 2016

good

By 许雅竹

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Apr 18, 2016

简洁清晰

By M M

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Mar 26, 2016

Nice

By Pavel K

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Jan 27, 2016

Good

By Mohamed A

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Dec 29, 2015

good

By Dominik T

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Sep 29, 2025

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