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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4801 - 4825 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Nataly B

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Jan 5, 2023

Amazing course!

By Aleister B

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Dec 5, 2022

Thanks, Google!

By Antonio G

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Dec 2, 2022

Very Beneficial

By Majid I

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Nov 1, 2022

Well Explained.

By Ikrima M

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Oct 29, 2022

Awesome course

By Jason T

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Oct 24, 2022

goodKeep it up

By Nguyen A K

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Oct 18, 2022

Really helpful

By Jose A P M

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Oct 13, 2022

is really good

By Chatuporn B A

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Oct 9, 2022

Amazing course

By SATWIK N

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Oct 9, 2022

great to learn

By Nahla A

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Sep 27, 2022

amazing Course

By Aime B

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Sep 2, 2022

I learned a ton

By Sajid H

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Aug 26, 2022

A great course.

By globalace a

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Aug 5, 2022

Very impressive

By abeed k

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Jul 15, 2022

GREAT Teaching

By Nat L

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Jul 5, 2022

Breathtaking!!!

By Chandana S

•

Jun 10, 2022

Amazing course!

By Merve U

•

Jun 10, 2022

Amazing course!

By Kishore G

•

Dec 15, 2025

Awesome Course

By Rennan S

•

Dec 15, 2025

Muito obrigado

By Matisse R

•

Nov 30, 2025

Course Rocked!

By Radhika K

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Nov 13, 2025

great learning

By Agha U

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Nov 1, 2025

Best course 💯

By Leonel A D U

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Oct 20, 2025

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