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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4851 - 4875 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Meisam S

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Sep 15, 2024

that was great

By Aldian R I

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Sep 15, 2024

good to for me

By Stanley S

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Sep 11, 2024

Awesome intro!

By Anil K

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Aug 13, 2024

Exceptional!!!

By Natalia “ C

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Aug 12, 2024

Muy buen curso

By Chrysalis S

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Aug 1, 2024

Easy to follow

By Babita S

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Jul 17, 2024

It's worth it.

By Riyaz M

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Jul 15, 2024

Great learning

By Saransh

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Jul 10, 2024

It is awersome

By Jessica M S P

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Jun 13, 2024

muy entendible

By Jenyfer S T

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May 20, 2024

Helpful topics

By By b y b y c o w

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Mar 5, 2024

Awesome class!

By Cornelius E

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Feb 16, 2024

very educative

By Ricardo J S L

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Jan 31, 2024

Todo excelente

By BENJAMIN O Y

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Jan 29, 2024

5-Stars LFGGGG

By Dushyant S

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Jan 28, 2024

really helpful

By Angelot G

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Jan 18, 2024

Amazing course

By Mohammed k م ق

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Jan 3, 2024

prefect course

By Pritish S

•

Nov 11, 2023

Amazing course

By Tawakalt O

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Oct 16, 2023

Comprehensive!

By maria c

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Oct 9, 2023

Muy buen curso

By Ian P

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Aug 31, 2023

good knowledge

By shahroz i

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Aug 22, 2023

Superb course.

By Irfan m

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Aug 9, 2023

great learning

By DHARAM C

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Jul 31, 2023

amazing course