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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4901 - 4925 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Mikołaj M

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Nov 27, 2022

Nice beginning

By Gaurav P

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Nov 14, 2022

amazing course

By vikas d

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Nov 3, 2022

great learning

By İrem A

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Nov 3, 2022

Perfect start.

By ARJUN R

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Oct 7, 2022

great session

By Serhat D

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Sep 25, 2022

Great course..

By Freedom M

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Sep 17, 2022

Great Course!

By Jaspreet S

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Sep 12, 2022

Great Learning

By Jessica B

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Aug 30, 2022

Easy to follow

By Lipsa R

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Aug 14, 2022

Very Effective

By Ebrahim Z

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Jul 23, 2022

amazing course

By Abdillahi I M

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Jul 21, 2022

helpful course

By Emily F

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Jul 19, 2022

learned a lot!

By sharif i

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Jun 23, 2022

That is wosome

By Alonzo C

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Nov 29, 2025

Great Course!

By farhan s

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Oct 20, 2025

Good learning

By Muhamad J R

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Oct 12, 2025

easy to learn

By JOSIAS J B C

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Aug 7, 2025

Fue muy bueno

By RONALDO E N T

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Jul 21, 2025

Esta buena 👍

By HAROLD E S S

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Jul 15, 2025

aprendi mucho

By Shravani K

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Jul 7, 2025

very helpfull

By Brayant R

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May 30, 2025

Great starter

By Óscar H R

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May 17, 2025

todo muy bien

By Mohammed F B S

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Apr 17, 2025

Amazing start