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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 27, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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4901 - 4925 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By Ruei-Syuan C (

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Feb 5, 2023

That's great!

By Loovens T

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Feb 3, 2023

Great course.

By Charles M

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Jan 21, 2023

Great course!

By Scott S

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Jan 11, 2023

Great course!

By YOUSSOUF B

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Dec 26, 2022

great content

By XLMAXI M

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Dec 23, 2022

very good job

By Zeeshan A

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Dec 22, 2022

It's amazing.

By PRECIOUS E

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Dec 12, 2022

fast to learn

By REAL I S

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Nov 5, 2022

Thanks Google

By Laurel J

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Nov 2, 2022

Great course!

By ADITYA P

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Oct 7, 2022

great course

By TY M

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Sep 28, 2022

BEST COURSE!

By gun h

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Sep 9, 2022

Great intro.

By khubaib a

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Aug 8, 2022

Very helpfull

By Subhojeet G

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Jul 31, 2022

easy to learn

By Alfred S A

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Jul 4, 2022

nice course!

By Chioma N

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Jun 3, 2022

i learnt alot

By Dhairyashil P

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May 9, 2022

Very Good one

By PONIMAN T

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Dec 12, 2025

Sangat Bagus

By Jessica P P C

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Dec 10, 2025

es muy bueno

By Ayesha A

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Nov 29, 2025

its soo good

By Thapani I

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Nov 14, 2025

use too hard

By Edgar F

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Nov 5, 2025

Great intro!

By Shwe H

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Oct 18, 2025

Really great

By Katherine A S C

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Oct 10, 2025

Es muy bueno