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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 18, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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2026 - 2050 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By Akinmoyero M

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Mar 2, 2023

thanks google for this opportunity, i hope it help me to secure the job i needed

By Joy M

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Feb 24, 2023

This course was highly informative, incredibly detailed, and easy to understand.

By Aneesa A

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Dec 26, 2022

It is a good course. Really explains the basics of digital marketing and e-comm.

By Megan M

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Dec 22, 2022

Interesting course. laid out well, easy to use on a busy schedule. Fun to learn.

By Ekin F E

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Dec 9, 2022

It was great to take the course. Now it's time to proceed the following courses.

By Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

By Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

By Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

By Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

By Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

By Eric L

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Aug 15, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!

By Sol A R

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Jul 8, 2022

Excelente curso, muy amigable la modalidad de videos, contenido, lectura y test.

By bikash a

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Jul 2, 2022

Thank you for letting me in on the course. I feel so confident and accomplished.

By Jeric r

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Jun 23, 2022

Everything was so informative especially if you are starting with this industry.

By Jonathan G

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Jun 21, 2022

Easily understood and well presented. Clear and concise explanations throughout.

By Umama B

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Oct 30, 2025

this course was very helpful. it was simple and short which is easy to learn .

By Velarde F R E

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Apr 4, 2025

Excelente y dinámica la cursada, se adaptó a mis tiempos de trabajo y estudios.

By Deepti

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Mar 30, 2025

Very well paced for beginners like me who are from a completely different field

By Kevin F

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Feb 27, 2025

This was a comprehensive foundational course . The facilitator was exceptional.

By Riccardo E F

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Jan 28, 2025

Great course for learning the fundamentals of digital marketing and e-commerce.

By Jocelyn L

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Oct 16, 2024

I love the instructor so much. The course also is pack with a lot of knowledge.

By Uzma S

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Oct 11, 2024

Detailed instructions with definitions and assignments . very self explanatory.

By Bryce C I

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Sep 25, 2024

Easy to follow along with and the storytelling helped me retain the information

By Julio H M

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Aug 31, 2024

Ha sido fantástico y muy fácil seguir las explicaciones para comprenderlo todo.

By wilfredo s

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Jul 27, 2024

excelente curso, muy bien estructurado, bastante informacion, pero vale la pena