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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3176 - 3200 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Abdelghani E

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Dec 4, 2022

c'était tellement riche en informations

merci

By Stvng T

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Nov 27, 2022

Detailed, well taught and totally insightful.

By Marvin D

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Nov 10, 2022

fast paced and very professional presentation

By Shahzeb D

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Nov 7, 2022

Very nice and highly recommended for everyone

By Imran M

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Nov 2, 2022

This is an excellent and life-changing course

By Mohamed A

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Aug 30, 2022

Wonderful course, thank you for your efforts.

By Destiny K

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Jul 31, 2022

Wonderful course that was easy to understand!

By Keitiretse M K

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Jun 8, 2022

It was fun and I learned useful information.

By Abu B S

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Feb 4, 2026

What a wonderful course to learn the basics.

By Ngọc B

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Jan 8, 2026

really practical, i love this course so much

By Thiha A

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Dec 17, 2025

I realized the data and marketing structure.

By Zaid A

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Aug 18, 2025

Best Course For Basics Of Digital Marketing.

By ahmad a

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Jul 16, 2025

It was amazing course and amazing experience

By Orlando R L A

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Jul 8, 2025

me ayudo a fortalecer habilidades digitales.

By Manuel A D T

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Mar 28, 2025

Excelente, dinámico y muy bien estructurado.

By María G G O

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Jan 18, 2025

Great info! Useful and simple, but effective

By Chris R M

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Jan 11, 2025

I have refreshed my knowledge and confidence

By Edgard C

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Nov 14, 2024

precise, punctual and very straight forward.

By Zulma N

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Oct 31, 2024

Me encanto muy ilustrativo, aprendí mucho...

By Buğra Y

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Sep 2, 2024

Great for beginners to learn about basics :)

By Aurida M

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Aug 19, 2024

good course and affordable fees. terimakasih

By PARSAORAN P

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Jul 27, 2024

sudah selesai saya minta sertifikat di kirim

By Asma I

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Feb 7, 2024

wowwww! that was just a power packed course.

By Julius L

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Jan 22, 2024

This course was great. Thanks Coursera, 🙏🏿