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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3251 - 3275 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By papayaw m

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Mar 16, 2023

very good and the whole process is engaging

By Wallach O

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Mar 13, 2023

Really helped stamp the basic fundamentals.

By Nishant D

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Feb 5, 2023

The course was well structures and planned.

By Ruthel B

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Jan 28, 2023

Very informative, easy to follow and learn.

By Nikki

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Jan 25, 2023

very well-instructed courses for beginners!

By Jawad A

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Jan 25, 2023

best learning platform and great experience

By Damaris M A

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Jan 7, 2023

Good and detailed course, very informative.

By Kindy B

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Nov 19, 2022

It’s because

my Knowledge

is more efficient

.

By Wael A

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Nov 18, 2022

The course is very good and I learned a lot

By Aisha T

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Oct 4, 2022

Amazing course. Very helpful skill to gain

By Cao A T

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Oct 3, 2022

Things went very well. Thank you teachers.

By sire a

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Aug 27, 2022

well presented and very easy to understand.

By Ieva U

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Jul 14, 2022

Great basics on e-commerce and e-marketing.

By Kerry C

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Jun 24, 2022

excellent introduction to online marketing

By Azan A

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May 24, 2022

All basics of digital marketing are covered

By Samantha C

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May 22, 2022

Very easy to follow with great information

By Apost L

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Mar 14, 2026

πολυ ενδιαφερον και με εξαιρετικα μαθηματα

By Sana s

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Jan 11, 2026

Had agreed great experience in this course

By Gael M M

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Nov 19, 2025

un curso que asienta unas bases increibles

By Author N O

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Oct 31, 2025

extremely insightful I learned quite a bit

By Lê T T

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Sep 14, 2025

An amazing course for successful marketers

By LUCAS R B C

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Sep 13, 2025

Excelente experiencia. Muy recomendado👏🏾

By Jaream P

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Apr 17, 2025

Very easy to follow and super informative.

By Parmar M

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Apr 17, 2025

this course is good for a students and all

By Megha S

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Apr 10, 2025

Great course for understanding the basics.