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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3226 - 3250 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Hayat B

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Mar 7, 2025

Thanks is a real step in my career journey.

By Nashara S

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Jan 27, 2025

It was really a great experience , loved it

By mercy n

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Dec 19, 2024

Am glad I started learning very informative

By Saulo P M

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Nov 25, 2024

Curso excelente que me trouxe conhecimento.

By Sofia G R

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Sep 30, 2024

Excelente para comprender conceptos básicos

By Khanyakwezwe C M

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Aug 28, 2024

Great foundation knowledge. Very insightful

By Sarah N

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Jul 23, 2024

Easy and straight to the point introduction

By Gautam G

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Jun 23, 2024

Very good course helped me learn the basics

By Jainam J

•

Jun 15, 2024

Best & detailed course on Digital Marketing

By Doaa A

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Mar 4, 2024

It was very useful and fun to learn course.

By Mohmed D

•

Nov 10, 2023

really good teachers and easy to understand

By Muneeb S

•

Oct 13, 2023

I Am Very Happy This Course and Certificate

By Anabela D G

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Oct 3, 2023

Really enjoyed the courses, well presented.

By Pedro E C

•

Sep 5, 2023

Outstanding experience in the entire course

By Brandon

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Jul 22, 2023

Great introduction, Gotta keep on going tho

By Elanur Ö

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Jul 13, 2023

I learnt so much with this course thank you

By marilia O m

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Jun 26, 2023

great knowledge

of basic Marketing concepts

By Uloma E

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Jun 23, 2023

I am enjoying the course and its structure.

By Dennis P

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Jun 17, 2023

Pretty decent for a marketing introduction

By Isabel V

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Jun 10, 2023

I really enjoy learning through this course

By Iriansyah P

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Jun 2, 2023

thank you.. this help me to get new carrer

By Md. H

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May 29, 2023

It was very beneficial for me. Thanks a lot

By Samuel M

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May 14, 2023

Amazing!!!! Highly

recommended for everyone

By okorji r c

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May 11, 2023

thank you so much google for this blessings

By Ngọc T

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Mar 18, 2023

Lays a very good foundation for your career