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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 12, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3276 - 3300 of 7,228 Reviews for Foundations of Digital Marketing and E-commerce

By Ixchel C

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Feb 22, 2025

Increible curso, de mucha ayuda. Agradezco

By FELIPE A H M

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Jan 9, 2025

Excelente contenido y de manera organizado

By Adrian D

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Dec 18, 2024

The information was easily comprehensible.

By Carlos A P J

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Dec 7, 2024

Best course for learning digital marketing

By Gunjeet J

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Nov 26, 2024

Quiet helpful in brushing up the knowledge

By Deborah O

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Aug 8, 2024

This is very interesting course, I love it

By Brynn J

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Aug 7, 2024

Well done! I was intrigued the whole time!

By Vinoth K

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Aug 2, 2024

very useful for learning from the scratch.

By Muhammad K A

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May 12, 2024

this is an easy way to improve your skills

By Norman B

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May 8, 2024

Super aufbereitet und sehr gut zum Lernen!

By Francis R

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Apr 30, 2024

One of the best course I have done so far.

By Aswin K

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Apr 4, 2024

it was a great journey and i learned a lot

By Anamika J

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Feb 22, 2024

very helpful, clear and easy to understand

By Dennis J S B

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Jan 15, 2024

professionally structured and administered

By Vishal K

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Nov 11, 2023

A good ice breaker for a marketing newbie.

By Joy V

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Nov 4, 2023

Thorough and nice mix of quizzes and tests

By Itumeleng M

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Sep 30, 2023

best online course ever to participate in.

By Fari S

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Sep 22, 2023

The Best online learning site in the world

By Shannon L

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Jul 21, 2023

Informative, engaging, and well-presented!

By Uzoma P N

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Jul 20, 2023

IT WAS GREAT TEACHING MOMENT AND LEARNING.

By Umang S

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Jul 8, 2023

Very helpful for those who are beginners .

By Dipal H E

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May 14, 2023

The course was precise and fun to partake.

By Emmanuel D

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May 11, 2023

Engaging and memorable learning experience

By SAKTHI S A

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Apr 23, 2023

Awesome course contents offered by Google.

By Kareema M

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Mar 30, 2023

Well explained and very easy to understand