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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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326 - 350 of 1,095 Reviews for What is Social?

By Katie M

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Feb 14, 2016

Excellent information, current, videos are engaging. Great course to start the specialization.

By Janet V

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Apr 19, 2016

While I learned so much, I realize that there is so much more I need to understand and grasp!

By Marcelo J

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Jun 3, 2020

A perfect courses for everyone that to want start or just know more about of Marketing World

By Kathrin M B

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Jul 24, 2018

Very valuable content, very good methodology of learning, appealing speakers, easy to follow

By Greg C

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Feb 21, 2018

Great course I'm only up to week 5, but I've learn much more than I thought I would already.

By Rotem L

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Feb 6, 2018

a very good course with great videos and great insights

allready i see a change in my company

By Katie D

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Jul 18, 2017

A great beginning course to understanding social media and marketing. I highly recommend it!

By Junaid A

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May 14, 2020

Overall the course was interesting and i have earned a diverse knowledge of digital medium.

By Yu T C

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Sep 3, 2016

Great introduction, even I have not learned any course like this can also be good at this.

By Nadia W

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Feb 9, 2016

I like that this course requires you to actually do something active instead of only theory

By Clarissa V

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Nov 1, 2020

Learned a lot of new things about Social Media Marketing and the deep bits & pieces of it!

By Ömer E

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Aug 14, 2017

Great course with great professor... Just the right content for today's world of social...

By Jose R

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Apr 30, 2021

Amazing course! Great at developing further insights unto what social media marketing is.

By Lital P

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Nov 18, 2018

a very good course- really up to date and provides the student with practical information

By Megan N

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Jul 18, 2018

I thought the course was quite informative with good resources and positive interactions.

By Frank B

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Sep 9, 2016

This course is highly recommended. The material is well-presented and immediately useful.

By Mary F

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Dec 16, 2016

Great information. This course contains subject matter not readily available on the web.

By Kirk W

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Mar 17, 2016

Simply the best online course I've ever taken. Great pace, very engaging, well designed.

By Allison S d O

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Jul 8, 2020

Curso incrível, o idioma foi um pouco difícil, mas o site é bem simples e satisfatório!

By Nhu P

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May 4, 2019

Really great intro course! I am excited to join the next course in this specialization.

By Shashi B k

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Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

By nicola s

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Nov 10, 2015

very practical. While also providing an academic explanation of new marketing concepts

By Antika E

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Oct 2, 2015

Great for catching up with new trend. Knowledge is organized, well analyzed and useful.

By Raquel L

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Oct 29, 2019

There has been so much great information on social media platforms, and how they work.

By Adwait d

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Apr 28, 2016

Really great for organizations. But even better for professionals such as freelancers.