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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

SS

Mar 3, 2022

I​ found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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401 - 425 of 1,095 Reviews for What is Social?

By Chris S

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Nov 27, 2015

very informational and explained well. easy for the laymen to understand

By CYNTHIA B

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Feb 22, 2021

I have no regret at all taking this course, it is the best course ever.

By shawna s

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Feb 4, 2019

Learning a lot in my field about the importance of social. On to MOOC 2

By Anthony C

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Jul 29, 2017

Great introductory course that dives in what social media is all about.

By Lizz R

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Nov 23, 2016

It was great. I thorough enjoyed it and found what I learnt was useful.

By Brandie S

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Mar 28, 2016

clear lessons with solid, practical methodology. Really learning a lot.

By Fernando S

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Dec 18, 2017

Great course, very detailed, immersive and full of new valued content.

By Luca S

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Nov 22, 2016

Very good intro to the subject looking forward for the specialization.

By Udaysimha M

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May 25, 2016

Excellent starting module for the course, love the way it is formatted

By Akram S A

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Feb 24, 2020

It was a good course and I have really benefited from Thanks Coursera

By Aishwarya P

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Oct 17, 2019

Thank you for making this. It has been a great learning experience :)

By Paula

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Apr 24, 2016

This course gives you tools to build successful marketing strategies.

By Assem K

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Nov 30, 2018

Great method to take the first step in social media marketing world.

By Sultan B

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Oct 9, 2016

Very useful course, and I think the coming moocs will be more useful

By Candace C

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Mar 28, 2016

Well organized, thoughtful, easy to follow. Useful, current content!

By Cyrus F

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Feb 16, 2016

Strongly recommend for everyone who wants to understand social media

By Shauzab A

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Jul 19, 2020

Have gained whole new information and love the lectures and quizes.

By Hamdy R M M G

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Nov 28, 2017

that was wonderful course and , i am enthusiastic for next course .

By Mohammad M

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Aug 11, 2017

a must have course if you want to really understand what is social.

By Ally T

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Aug 17, 2016

I can learn a lot which is about social marketing during the course

By Jo D

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Jul 10, 2016

Excellent introduction to the phenomenon of Social Media Marketing!

By Claudia G

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Feb 12, 2020

Very interesting. A good introduction into social media marketing.

By Nadine F

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Sep 15, 2019

This course was really so useful for me, the content is very rich

By Smriti J

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Jul 18, 2019

Excellent course, great teachers and study material. Thank you !!

By Giancarlo C

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Feb 24, 2019

Thanks, this course was really great for my professional profile.